Market Plan and Strategy Coursework Example | Topics and Well Written Essays - 500 words

Market Plan and Strategy - Coursework Example Goal: The objective of this business is to reduce the fright or anxiety of individuals regarding their surgery or any sort of medical treatment by providing them personal, professional, friendly and confidential consultation. Customers see the services of different providers as similar and do not care about providers as compare to the price. The solution of this price competition is to create differentiation. â€Å"Medical tourism† will give its customers proper services they do not need to worry about their reports’ result as the company will not just guide them, but the company would also resolve their translation issue of reports. Company will set complementary product pricing. This strategy would allow the company to charge a high price for its complementary services. The basic services of â€Å"Medical Tourism† is to guide customers and make appointments with required or suitable physician. Additional price will be charged for translating and interpreting services (Rao, 2009). There are many questions of patients and their relatives regarding health. Therefore; there is an identified need for medical consulting firms. The consulting business would consult patients for surgical decisions or medical diagnosis. The promotion of services is a challenge in comparison to the products because people cannot touch or feel these services until they buy them (Lovelock, and Wirtz, 2011). Therefore, promotion will be done through the distribution of brochures at different places. For promotion, medical tourism would work with local businesses such as hospitals, doctors’ offices, churches, taxi-cab services and bus stations. Medical tourism would distribute its brochures to all places including homes boxes. Website of the company would provide all information related to the services and it will help in educating people. The most important promotion tool for such businesses is â€Å"word of mouth†. Company will hire experienced people who will give the complete

Introducing medical anthropology, 2ND Edition(Merrill Singer & Hans Essay

Introducing medical anthropology, 2ND Edition(Merrill Singer & Hans Baer) Chapters 3 Only - Essay Example The field has evolved from simple and cultural treatment practices to the development of modern clinics and hospital to the campaigns on disease prevention (Singer and Hans, 127). In our daily lives, people confuse the meaning of disease and illness. Indeed a lot of ink and papers have been used to jot down the meaning of the two with the aim of distinguishing the two. A disease can be defined as a natural entity that can be identified through various bodily signs such as high temperatures and emotional discomfort among others amongst others. An illness, on the other hand, constitutes a cultural construction that can be identified only through interpretive activities and narratives of the signs (Singer and Hans, 93). The distinction between a disease and an illness is through the identification of the signs and symptoms. Diseases and illnesses affect the health of a person or a society in case of an outbreak of a disease. A society can be called healthy or sick not only because of a disease, but also because of their social behaviors. Thus, health is the complete physical, mental and social wellbeing in absence of a disease or infirmity that promotes life in highest satisfaction Anthropologist studies medicine holistically in terms of modern and cultural medicine used in all social environments. They study the theories of illness and their typologies in order to offer typologies of healing systems (Singer and Hans, 186). The environment and cultural belief affect the treatment of certain diseases. It is important to encourage patients with unique illness to narrate their experience to healers and medical practitioners to offer understanding of the diseases. Anthropology also acknowledges the importance of cultural treatment because diseases existed before the invention of medicine. The study of chronic diseases which might cause disability to a person in society also helps to understand why people stigmatize others in society. Anthropology also encourages