How Has Technologhy Changed the Way Students Learn essays

How Has Technologhy Changed the Way Students Learn essays About 30 years ago, nobody had a personal computer. If you were to hand in schoolwork, you would have to hand write it or if you couldn't afford it, type it on a typewriter. Researching was painful because you would have to go to a library and try to find the right book. Or you would have to look into an encyclopaedia, which could quite possibly be out of date. So therefore you work could be incorrect. Computers have come a long way since the pen and paper and typewriters. Nowadays we use them for all sorts of educational needs. We are able to type our work up nice a neatly, so it is presented well. We use it for research, and now we are able to use it for oral presentations, by using a PowerPoint display on a light-pro projector. This replaces the old and boring charts or overhead projectors or slides and of course the really boring "stand up for 3 minute speech." All of this has changed our education and made it more interesting and fun, but not too fun. Although there are few problems that have affected students. Some of us students have become too independent on computer. Such as grammar and hand writing . These basic skills are lost because computers automatically do these things for us. It also doesnt come at a cheap price. The average personal home computer costs around $1500 to $5000. Which is a lot of money but is well worth it. Computer technology and CD-ROMs have revolutionised the way that students research, learn and present their work. In the earlier years of this technical revolution, one single CD-ROM replaced shelves of encyclopaedias. Thus giving much easier research a effectiveness. The financial aspect is good because a library of encyclopaedias costs hundreds of dollars just for one set. The information in it would be out of date in afew years. Whereas an encyclopaedia CD-ROM would cost you only a fraction of the cost of a set of encyc ...

The Wild History of Roller Skates

The Wild History of Roller Skates An overview of the evolution of dry land skating aka roller skates. Early 1700s - Skeelers In Holland, an unknown Dutchman decided to go ice skating in the summer, ice skating was the widespread method used in the Netherlands to travel the numerous frozen canals in winter. The unknown inventor accomplished dry land skating by nailing wooden spools to strips of wood and attaching them to his shoes. Skeelers was the nickname given to the new dry-land skaters. 1760 - Crashing the Masquerade Party A London instrument maker and inventor, Joseph Merlin, attended a masquerade party wearing one of his new inventions, metal-wheeled boots. Joseph desiring to make a grand entrance added the pizzazz of rolling in while playing the violin. Lining the huge ballroom was a very expensive wall-length mirror. The fiddling skater stood no chance and Merlin crashed solidly into the mirrored wall, as his roller skates crashed into society. 1818 - Roller Ballet In Berlin, roller skates made a more graceful entrance into society, with the premier of the German ballet Der Maler oder die Wintervergn Ugungen (The Artist or Winter Pleasures). The ballet called for ice-skating but because it was impossible at that time to produce ice on a stage, roller skates substituted. 1819 - First Patent In France, the first patent for a roller skate issued to a Monsieur Petibledin. The skate was made of a wood sole that attached to the bottom of a boot, fitted with two to four rollers made of copper, wood or ivory, and arranged in a straight single line. 1823 - The Rolito Robert John Tyers of London patented a skate called the Rolito with five wheels in a single row on the bottom of a shoe or boot. The Rolito was unable to follow a curved path, unlike the in-line skates of today. 1840 - Barmaids on Wheels In a beer tavern known as Corse Halle, near Berlin, barmaids on roller skates served thirsty patrons. This was a practical decision, given the size of beer halls in Germany, which gave dry land skating a publicity boost. 1857 - Public Rinks Huge public rinks opened in the Floral Hall and in the Strand of London. 1863 - Inventor James Plimpton American, James Plimpton found a way to make a very useable pair of skates. Plimptons skates had two parallel sets of wheels, one pair under the ball of the foot and the other pair under the heel. The four wheels were made of boxwood and worked on rubber springs. Plimptons design was the first dry-land skate that could maneuver in a smooth curve. This considered the birth of the modern four-wheeled roller skates, which allowed for turns and the ability to skate backwards. 1884 - Pin Ball-Bearing Wheels The invention of pin ball-bearing wheels made rolling easier and skates lighter. 1902 - The Coliseum The Coliseum in Chicago opened a public skating rink. Over 7,000 people attended the opening night. 1908 - Madison Square Gardens Madison Square Gardens in New York became a skating rink. Hundreds of rink openings in the United States and Europe followed. The sport was becoming very popular and various versions of the roller skating developed: recreational skating on indoor and outdoor rinks, polo skating, ballroom roller dancing and competitive speed skating. 1960s - Plastics Technology (with the advent of new plastics) helped the wheel truly come of age with new designs. 70s 80s - Disco A second big skating boom occurred with the marriage of disco and roller-skating. Over 4,000 roller-discos were in operation and Hollywood began making roller-movies. 1979 - Redesigning Roller Skates Scott Olson and Brennan Olson, brothers and  hockey  players who lived in Minneapolis, Minnesota, found an antique pair of roller skates. It was one of the early  skates  that used the in-line wheels rather than the four-wheeled parallel design of George Plimpton. Intrigued by the in-line design, the brothers began redesigning roller skates, taking design elements from the found skates and using modern materials. They used  polyurethane  wheels, attached the skates to ice hockey boots, and added a rubber toe-brake to their new design. 1983 - Rollerblade Inc Scott Olson founded Rollerblade Inc and  the term rollerblading  meant the sport of in-line skating because Rollerblade Inc was the only manufacturer of in-line skates for a long time. The first mass-produced rollerblades, while innovative had some design flaws: they were difficult to put on and adjust, prone to collecting dirt and moisture in the ball-bearings, the wheels were easily damaged and the brakes came from the old roller skate toe-brake and were not very effective. Rollerblade Inc Sold The Olson brothers sold Rollerblade Inc and the new owners had the money to really improve the design. The first massively successful Rollerblade skate was the Lightning TRS. In this pair of  skates  the flaws had vanished, fiberglass was used to produce the frames, the wheels were better protected, the skates were easier to put on and adjust and stronger brakes were placed at the rear. With the success of the Lightning TRS, other in-line skate companies appeared: Ultra Wheels, Oxygen,  K2  and others. 1989 - Macro and Aeroblades Models Rollerblade Inc produced the Macro and Aeroblades models, the first skates fastened with three buckles instead of long laces that needed threading. 1990 - Lighter Skates Rollerblade Inc switched to a glass-reinforced thermoplastic resin (durethan  polyamide) for their skates, replacing the  polyurethane  compounds previously used. This decreased the average weight of skates by nearly fifty percent. 1993 - Active Brake Technology Rollerblade, Inc. developed ABT or Active Brake Technology. A fiberglass post attached at one end to the top of the boot and at the other end to a  rubber-brake,  hinged the chassis at the back wheel. The skater had to straighten one leg to stop, driving the post into the brake, which then hit the ground. Skaters had been tilting their foot back to make contact with the ground, before ABT. The new brake design increased safety. Presently the best way for you to experience the latest inventions in the world of wheels is up-close and personal. Please do so, try in-line skating and keep rolling.

Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 8

Rhetorical analysis - Essay Example The dealer has ample amount of knowledge and information regarding different cars that are being sold by the company. The context in which this article was created is to inform the people of Tucson about the dealer of Porsche in the region of Tucson and the aim of the dealer within the context is to increase their sales. The aim of informing as well as persuading consumers to purchase one of the cars being offered by the dealer has been quite effectively attained by exhibiting his/her creditability, by tapping into the customer’s emotions of desire to live a luxurious life and their desire to experience freedom and the author has even used logical reasoning such as reviews from the customers. The authors of the website of Porsche of Tucson have quite effectively utilized the persuasion technique of ethical appeal in order to attract and persuade the customers to buy one of the cars being sold on the website. The author of the website has tremendous amount of credibility as the author of the website is the dealer working for the company of Porsche. The dealer is well informed about different models of cars being sold on the website and the benefits and drawbacks associated with these cars. They obtain this information directly from the company and therefore are credible enough in the eyes of the audience for providing them with the information that is published on the website. Other than ethos, the author has quite effectively used the persuasion technique of emotional appeals or pathos to persuade customers into purchasing the offerings of Porsche of Tucson. The author of the website has appealed to various emotions of the consumers in order to persuade the audience. They have tapped into the emotional feeling of satisfaction and happiness in order to attract the audience and mote them to purchase one of the cars. For example: the author has stated that by purchasing one of the

Appearance and Reality Essay Example | Topics and Well Written Essays - 1000 words

Appearance and Reality - Essay Example To start with, he considers light falling on the table and its distribution. He suggests that different people looking at the same table will actually see a different thing altogether depending on the angle of look and position with which they stand. He explains further that the two people will have different account of what they see, and the initial table will have a different â€Å"meaning† altogether. He continues by outlining other characteristics of the same and claims that the texture, when observed with the unaided eye, will be much different than when observed with microscopes of different powers. He alleges that more details will be revealed whenever the latter will be used, making him wonder of what more is yet to be found on this rather cool and smooth table. He elaborates that, if what can be perceived with the naked eye is questionable, then how true is that which can be observed with aids? Russell claims that a real shape will maintain its shape regardless of the angle with which it is looked at. He alleges that a circular shape will appear oval like when viewed from a distance and thus deviating from the initial theory of â€Å"real shapes,† hence concludes that there is no such thing as a real shape. Briefly, Russell Bertrand, an acclaimed theorist, suggests that there is no such thing as â€Å"Reality.† From the examples given, he brings out the possibility of reasoning and challenging even the most of basic things in life that we consider common sense. Physics teaches that light travels from the object to the eye, so whatever we perceive depends upon the light on the same object to our eyes. Therefore, whatever our eyes see depends on the property of light. Thereby we can justify that whatever our eyes see is the real object. Considering his example on texture, where he was torn in between on what exactly he was to take as the real feel for the same. He actually overlooks a lot in his reason for even considering the micros copic view as part of the â€Å"real† view. One thing he forgets to understand is that the microscopic view, whether in low or high power is actually giving the hidden structural arrangement and combination of grains, which are the building blocks for the table, which will otherwise not have been seen with the naked eye. This example is the equivalent of considering a house where the basic are bricks. When the bricks are analyzed on their own, they exhibit a different property, which the otherwise finished house will not have. Thus, the house cannot be described using such property. The human eyesight is limited to a number of things. His claim that shapes look different from a given point of view can also be challenged critically. Perspective angle causes shapes to appear different, but that does not mean that they really are. In my view, people will see whatever they want to see and interpret them in whatever manner they deem fit, making each person to have a different opin ion and account concerning what they perceive depending on their current physical and psychological condition. However, if the different people were given the same â€Å"viewing† ground and if they all had perfect eyesight, all of them would give the same answer and description of what they saw. Russell’s claim that two people will give different accounts when viewing the same from different places is actually true. Were the same people given

The Color Purple Essay Example for Free

The Color Purple Essay The novel the color purple by Alice Walker is well known for is revolutionary theme of black lesbianism. Until this novel and other leading writers touched on the subject of black lesbianism, it was viewed as dirty and unspeakable. The protagonist, Celie, brings respect and positive attributes to the idea of black lesbianism. Walker’s depicture of Celie not only relates constructive events towards lesbianism, but also journeys through the rejection of male dominance and how it brings Celie freedom. Most of Celie’s freedom comes in the form of monetary relief and independence. However freedom also comes from Celie’s change of world view; from a repressive patriarchal society and God to a gentle and softer version of religion. Walker emphasizes the oppression black women face in relationships with black men (brothers, fathers, husbands, lovers) and the bond the women must form with each other in order to free themselves. Right from the beginning of the novel, Walker introduces a hard to digest picture of rape, incest, and sexual cruelty. He never had a kine word to say to me†¦ Then he push his thing inside my pussy. When that hurt, I cry. He start to choke me† (Walker 1). This telling of rape by her father is also seen through the eyes of the reader as lacking emotion or at least the emotions such as anger and anguish that come with an event such as rape. Celie’s life begins to form into a picture of a slave’s, with her missing feelings and reactions to the horrible fates that befall her. After this rape, Celie becomes pregnant and is forced to separate with her child straight after. According to Ana Marie Fraile-Marcos who wrote a critical essay on Walker’s â€Å"womanist† representation of lesbianism, Celie’s sexual abuse becomes endemic after her two successive pregnancies and deliveries. Celie seems to accept sexual exploitation and oppression as shaping factors in her life and not only does Celie become a sexual object, her story also echoes the life of a slave. An auction scene is called to mind when Celie is told to walk in front of Albert, while he decides whether or not to take her as his new wife. Along with the physical oppression, Celie also has to endure psychological oppression due to her sexual exploitation. During Celie’s pregnancies, she had to put up with the confusing torment of her mother at the same time as her father blames her for her mother’s slow passing. Finally Celie’s mother passes cursing her, although Celie is at a loss to what she did wrong. Next to her mother’s negative affliction, Celie also curses herself and believes that she is on the road to hell for committing incest imposed on her by her father. In her mind, Celie is living in â€Å"sin without redemption† (Fraile-Marcos). The men were forces of her oppression, which made Celie turn towards women for her liberation. During her childhood, Celie was close with her sister and found a love that she would sincerely protect. â€Å"She scared. But I say I’ll take care of you. † Although Celie’s love for Nettie is a bond that lasts through the whole novel, the most important figure to influence Celie’s change in submissiveness is Shug Avery. Through uncovering the letters Nettie wrote to Celie, forcing Albert to beat Celie less, and just being the woman who did whatever she wanted, Shug was the leading character who taught Celie the beauty of sexuality. After quizzing Celie in Shug’s first stay, Shug deemed Celie a virgin due to her never having sex with someone that she loves. From that point, Shug begins to teach her about the female body, which Celie enjoys because sexuality turns from a negative and repressive force, to one that becomes exciting. Shug’s most important contribution to Celie’s self-realization is love, both sexually and spiritually† (Fraile-Marcos). Through this self-realization, Celie comes to the conclusion that she has a sister who loves her and will always write to her, and has Shug who has the intention of loving her and helping her get on her feet. All of the forces involved in Celie’s positive evolution come from the female gender, which leads Celie to her chang e in religion. Shug’s spiritual contribution to Celie’s self realization is the modification of the picture of God in Celie’s mind. At the start of the novel, Celie’s version of God was one who was a white authority figure, who only gave orders and punished the people who stepped out of line. â€Å"Okay, I say. He big and old and tall and graybearded and white. He wear white robes and go barefooted† (Walker 194). Celie’s version of God did not have time for her and saw her sufferings as something to just move on from. However, Shug soon initiates a spiritual awakening that begins with her description of God, who doesn’t have specific characteristics and instead is more a spiritual presence. God ain’t a he or a she, but an It†¦ Don’t look like nothing, she say. It ain’t a picture show. It ain’t something you can look at apart from anything else, including yourself† (Walker 195). Shug showed that God was found within everyone and everything, instead of a figure impossible to relate to. Celie’s journey dragged her from a hellish, detached exis tence to a life she could feeling pulsing through her body. After her self-revelation and freedom from oppression, Celie supported herself thorough making pants. This created an independent woman out of Celie, and taught her to rely on herself more than the people around her such as her oppressors or even Shug. Believing God was a white, despotic figure lead Celie to her rejection of the world, rejection to male dominance, and her acceptance of an unfair society. However, femininity brought Celie back to the world and showed her the kind, caring, and gentle side of life. Walker took the reader through a journey of finding Celies personal voice and also helped the reader accept and appreciate the rejection of male dominance.

The Black Death Essay -- Plague

Graveyards were full, medicine failed, parents abandoned ill children and in just six months, millions had died. It was the beginning of the Black Death. It was a deadly plague that spread through Europe and Asia from the mid 1330’s -50’s. The cause of death for twenty million people, the survivors thought it was God’s anger at something they had done and, therefore, the end of the world. In Venice, ninety thousand died and in Florence, half the population. There were three types of the plague. The Bubonic plague was the most common, the Pneumonic Plague was less common and the Septicaemic Plague was the most deadly and rarest of them all. Historians believe that the plague was caused by fleas that came to Europe from Asia on ships. At the time, people thought they were being punished by God and that they were being abandoned to fend for themselves. They thought the plague was being spread by bad smells. The plague is believed to have originated from central Asia in 1331, when the wild rats moved to live around the people, probably due to flooding and earthquakes. From central Asia, the plague spread to China and India before moving west to Iran. By 1345, the disease had spread along the trading routes to Europe. It is thought that Italian trading ships that were at Caffa also brought the plague to Constantinople, the capital of Turkey, and then to Eastern and Western Europe. The plague was then spread from person to person by bad hygiene and because the sick and dying weren’t isolated from the rest of the world. It affected more people in cities that in rural areas. This is because people in cities people are in closer proximity to each other than people in rural areas, so the germs have more people to get to than in the... ...hurch and ruling class in order to survive. Now, most people have a choice of religion and most people aren’t treated like the people of the medieval period. We have more advanced medicine and have excelled in science and knowledge. As a result of the Black Death we are now an almost perfectly civilized community that knows how to try and avoid things happening such as the Black Death. Bibliography: Mellissa Snell. (2008). Death Defined. [Online]. About.com. Available from: [23 July 2008]. E.L. Skip Knox. (Unknown). The Middle Ages: The Black Death. [Online]. Boise State University. Available from: . [23 July 2008]. Greer, V.et al. (1997) Ancient & Medieval Worlds. Mason, K.J. (2004) Experience in World History. BBC History Magazine

Purchasing Behaviour on Skin Care Products Essay

ABSTRACT The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. Keywords: Skin care products, consumer behaviour, purchasing behaviour, image, marketing, life style INTRODUCTION Facial skin care product is a personal usage (Rence, 2004). Consumers have many different attribute beliefs toward a product or a service. These bundles of beliefs form one‟s attitude toward that product or service. Marketers need to figure out the buying pattern of external and internal factor which affect customers intention to purchase. It is important to comprehend the buying habit of consumer due to changing technology and uncertain future perception and caused the buying pattern of consumer become fickle with every generation (Rence, 2004). Up till now, facial skin care has played a hand in Malaysia market. Malaysia‟s consumer lifestyle has been changing due in part to give a rising in affluence and education levels. In order to shape the consumer buying behaviour, the high profile international retailers and the global mass media have also take a role on it. Malaysians are becoming more westernized, sophisticated and cosmopolitan. Sales of skin care products are designed to moisturize, cleans, tone, and otherwise maintain the skin. Eight products are included in this category as depicted in Figure I. Figure I: Sales of skin care product 2002 Source: http://www.greyhouse.com/pdf/rcos_pgs.pdf The potential of youth market has gain an insight of the marketers in today‟s‟ market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking  young and fit (Nair 2007). 20 year olds now use anti-aging products (Mouthong et. al. 2008). Consumers do really care about the type of product applied on their face or skin to beautify themselves. In the craze of skin care industry, marketers need to be alert with any opportunity to buzz the market. Marketers have long coveted the youth market for its buying power, 8 International Journal of Undergraduate Studies, 1(1), 8-14, 2012 influence on family spending, and willingness to try new products and brands. This show the younger generation are a force to be reckoned with. Hence the purpose of the study is to analyse the purchasing behaviour of skin care products among the younger generation. REVIEW OF LITERATURE The skin care in Asia has growing rapidly in recent years. The main aim of any cosmetic product is, to modify the appearance and/or correct body odour, and/or protect or keep the different outer surfaces of the human body in good condition (Cuadrado 2007). Six out of ten Hong Kong people have a low self-esteem on their facial skin qualities (MVA Hong Kong Limited, 2010). People are starting at a younger age and spending more on facial skin care products and facial treatment services. In Thailand, whitening skin care lotion has been very popular in Thailand for the past few years. In 2003, it commanded 60 percent of the total skin care product market. The leading brand in this sub-sector includes Nivea, Ponds, and Oil of Olay. Skin repair lotion and cream commanded approximately 20 percent (Estee Lauder, Clinique, Lancome, Eucedrin, Oil of Olay); facial oil reduction lotion and cream commanded 5 percent (Johnson and Johnson, Ponds, Oil of Olay), and general skin care and moisturizer commanded 15 percent such as Johnson and Johnson, Baby Mild, Nivea, Ponds, Vaseline, Citra, Care (Mouthong et. al. 2008). Skin care is defined as the maintenance of the hygienic state of the skin under optimal conditions of cleanliness and comfort. Effective in skin care are proper washing, bathing, cleansing, and the use of soaps, detergents, oils. Face is the reflection of an individual‟s physical appearance. Generally, the beauty of a person is described by the look of one‟s face. The industry manufactures products like astringent, face cream, face scrub, face toner, moisturizer, cleanser, etc. Some of these products are used for clarification and purification of the facial skin from dust and harmful rays of the sun while others are used for toning. There is no guarantee of skin  beauty retention, but a regular face skin care program is essential for a youthful maintenance. Purchasing decision of consumer sometime is unpredictable. Based on some studies, consumers can be very selective in what they are choosing, which makes consumer-orientation vital for firms in order to gain a so-called â€Å"share-of-mouth† (Kotler and Keller, 2006; Van Trijp and Meulenberg, 1996). According to Duncan, (2005), consumer motive is defined as â€Å"internal impulses that when simulated initiate some type of response.† Consumer motive is one of internal impulses to fulfill their wants and needs. The marketing mix which applies by most companies no doubt is one of the elopements to meet consumer motive. Consumer motives will be affected by price, place, promotion and product (Peter and Donnelly, 2007). Several authors have agreed that the traditional marketing mix has been defined as a set of controllable instrument to manage the controllable and dynamic marketing environmental and consists of four major (P‟‟): price, product, promotion and place (Stanton et. al.(991); McCarthy and Perreault 1993). One vital proposition in research is that the choice objective and the nature of consumption situation are critical because they influence all phases of perceived risk processing through decision making (Aqueveque 2006). People normally purchase facial skin care according to their needs. Since the body skin has a slightly different cellular structure than the skin care product, a facial skin product is essential to cleanse the dirt and grime off easily while at the same time rejuvenate skin cells so that the healthy glow will show. Batra and Kazmi (2004) „‟asserts the broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search (on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase (purchasing selected item) and post-purchase action (satisfaction or dissonance)‟‟. As for facial skin care product, the factors that influence the buyer would include: beliefs in product attribute, environmental concern, demographic and personal characteristic which induce the consumer to purchase the facial sk in care product. Lower prices do not really affect the purchasing decision. Evidence shows some consumer even failed to recall the purchase prices (Dickson and Sawyer 1990). Most people understand the basic premise of supply and demand, and realize the impact these factors have on prices  (Bolton et. al. 2003). However, according to Bobinski et al. (1996), consumers tend to purchase products during the discount period. It was reported that over 60 percent of US department store volume is sold at â€Å"sales† period. In general, lowering the price is a common method used by many companies. Majority of consumer respond to lower price and quality improvement and also design and packaging of container. Consumers responded to lower price, improve quality and sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). International Journal of Undergraduate Studies, 1(1), 8-14, 2012 Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Product with good design and packaging can be attractive and allure consumer make unplanned decision. Consumers not only respond to lower price and improve quality but also to sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). Packaging design has an influence in consumers buying decision process. People tend to like aesthetics. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). Sampling is one of the promotion methods that are used often by companies. Samples are a good way to test market response. McGuinness et. al. (1995) considers product sampling as a sales promotion technique used by marketers to encourage â€Å"consumer trial†. The main purpose is to increase product sales by providing incentives to consumer directly. Kim (1998) insisted that discount stores were the popular place consumer considers visiting. Berger and Mitchell (1989) found that indirect experiences, such as advertising, are just as influential as direct experiences in changing the accessibility of attitudes. Advertising arouses consumers‟ buying decision, influencing them to buy on impulse (Kollat and Willett, 1969). However, according to Rotfield (1999), advertisement fails  to persuade consumers to make an initial purchase decision. Hawkins et al. (1998) indicated using â€Å"emotions† in advertisement has gained consumers‟ attention. Advertisement acts as a language to convey or expose information to public. Using celebrities is another form of advertising. Celebrities are able create awareness and good image of their own in the minds of the consumer (Seno and Lukas 2007). It enhances brand recognition of products and services. Celebrity endorsement can be described as â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (McCracken 1989). Branding is one of the strong elements to influence the consumer‟s purchase intention. A brand is a distinguishing name and/or symbol (such as logo, trademark, or package design) aimed to identify the goods or services, and to differentiate those goods or services from other competitors (Ghodeswar 2008). Brand runs very high in facial products. In general, brand figures out† how and who we are† (Seabrook, 1999). Trust is a feeling of security held by customers that the brand will meet their expectation (DelgadoBallester and Munurea-Aleman, 2005). Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. About 33% of women switched skin care brands during the past 12 months. They have a high level of curiosity and they wish to try something new (Household and Personal Products Industry, 2007). However, according to Engel et.al (1982), brand loyalty has great influence over the purchase intention. Brand identity is an important factor when making a purchase decision. For the last few decades, concerns about environmental degradation have been increasing (Chan and Lam, 2002; Laroche et al., 2001). Environmental concern refers to an affective attribute that can represent a person‟s worries, compassion, likes and dislikes about the environment (Yeung, 2005). As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Alston and Prince Roberts (1999) found, in their research on environmental strategy and new product development, that there was a willingness to pay slightly more for environmental improvement in cleaning products than to sacrifice product performance. Self image can be an element  which can enhance the confidence level of an individual. People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image, their identity (Bocock, 1993). Some people believe selfimage leads to success. The concept of being a beautiful is identified as the key to success (Irons 2001; Peiss, 1993). Self image build up self-confidence and self esteem. People tend to make a purchase when they believe it will improve their appearance. The consumption of products has been identified as the contributing factors to the creation and attainment of desired self-image, identity and self- concept (Featherstone, 1993; Firat, 1993; Kellner, 1992; Mort, 1988; Schouten, 1991; Thompson and Hirschman, 1995). METHODOLOGY A total of 200 respondents have been randomly identified to participate in this survey. Data for this study is collected by means of a structured questionnaire. The questionnaire will be personally administered and collected. The independent variables to be tested would be the price, packaging, promotion, branding, environmental concerns and self-image. The purpose of the study is to determine which factors influence the buying behaviour of the consumer. DISCUSSION Respondents were asked to rank which variable was more important to them. 60 respondents (30%) ranked Environmental Concerns as the top variable when it comes to purchasing skin care products (Table I). The findings indicate that consumers do really care about the type of product applied on their face or skin to beautify themselves. There were reports of carcinogenic chemical found in many cosmetic products -including more than half of all baby soaps (Whitney 2007). Internal studies in the cosmetics industry show that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the EWG’s independent study showed that 1,4-dioxane is fairly widespread among cosmetic products. Consumers are concerned with their skin as once it has been contaminated the results will be a disaster for them. (Ranking: 1 = Highest 5 = Lowest) In terms of the correlation analysis, it was found that Environmental Concerns had the highest correlation value (r = 0.887) and since the p value is less than 0.05, this relationship is significant as seen in Table II. As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Branding was found to have a correlation value of 0.627. Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. Brands are also link with the activities of the companies. As such, if their products do not meet the safety regulation, consumers may not want to risk their skin. Promotion was found to have an r value of 0.595. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). From the average value, consumers are not really influenced by it. As for Packaging, the r value was found to be 0.485. Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Price has a correlation value of r = 0.431. Lower prices do not really affect the purchasing decision. The findings agrees with the suggestion that consumer sometimes fail to recall the purchase prices (Dickson and Sawyer 1990). Self Image was found to have the lowest correlation value of r = 0.353. Self image build up self-confidence and self esteem. From the findings, it was found that consumers do care for it. The potential of youth market has gain an insight of the marketers in today‟s market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking young and fit (Nair 2007). From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are Price, Packaging, Promotion, Branding and Self Image. People do care for whatever will be applied to their skins. Skin cancers threats as a result of carcinogenic materials used for the preparation do affect the consumer‟s intention and decision to purchase the skin care product. After all, to most people, the face is the fortune. If the face is disfigured, it will be for life. No one would want this situation to happen to them. For future research, it would provide a better insight if more variables would be tested. Other variables that can be considered includes: company trends and company image. Besides that, it would be an interesting finding to be able to compare the different purchasing behaviour of people of various age groups. The older and younger generation thinks differently and would rank certain variables differently. An analysis to examine this would be beneficial and also important not only from the academic point of view but also the commercial sector.

Communication Differences Between the Sexes Essay

Some researchers believe that different styles of communication are developed by nurturing, not nature. That communication styles are learned through the way someone has been raised, not by how a person is wired from birth. Take a newborn girl and put her in a room with family members all about. She will look at every one around and make eye contact with each of them. Put a newborn boy in a room surrounded by family members, and he will pay more attention to the light fixture or a ceiling fan. I know this to be true with my own children as well as with my grandchildren. When our first grandson was born it was after having several granddaughters. The first time I held him I was taken back a bit because I couldn’t get him to make eye contact with me. I was starting to get concerned that maybe he was Autistic, but then I remembered, he was a boy. This behavior difference between male and female is carried with them throughout their childhood and into adulthood. â€Å"In one study, researchers performed a series of test on males and females from four age groups: second graders, sixth graders, tenth graders, and twenty five-year-olds. Instructions for each pair of females and each pair of males were exactly the same: enter a room, sit down on two chairs, and talk, if you wish. As the test proceeded, every pair of females, no matter what their ages, reacted the same way. They turned their chairs toward each other, or at least they turned toward each other, so they could be face-to-face, lean forward and talk. The males reacted differently. They did not turn toward each other in any way. They sat side by side, shoulder to shoulder, looking straight ahead except for an occasional glance at each other† (Eggerich, 244). Girls want to make a connection with the person they’re talking to. They want to make friends, share secrets, and experiences. Boys have a different approach. They like having buddy groups focusing on activities rather than conversation. This difference in communication style follows them into adulthood. Women communicate through dialogue, discussing emotions, choices and problems. Males remain action-oriented. The goal of communication is to achieve something. Women are more relationship-oriented and are more likely to talk to other women when they have a problem or need to make a decision. Men tend to relate to other men on a one-to-one basis. They keep their problems to themselves and don’t see the point in sharing personal issues. Why is communication between men and women such a problem? It goes back to the fact that we send each other messages in â€Å"code,† based on gender, even though we don’t intend to. â€Å"What I say is not what you hear, and what you think you heard is not what I meant at all† (Eggerich, 30). A woman may say, â€Å"I have nothing to wear. † What she means is, she has nothing new. When a man says, â€Å"I have nothing to wear. † He actually means he has nothing clean. This illustrates that we all see things out of our own needs and perceptions. How does nonverbal communication impact male and female communication? One specific aspect of nonverbal communication is body orientation. It’s the two chairs in the room experiment again. When a man doesn’t make eye contact or face his female conversational partner, she may see this as a lack of interest. He might get annoyed because she isn’t responding the way he expected. Body language speaks volumes when communicating with someone of the opposite sex. The difference in physical alignment can make having a meaningful conversation difficult. A breakdown in nonverbal communication between men and women can cause problems not only at home, but in the workplace. Women often nod their head when someone is talking to them as a sign that they’re listening. This can be confusing for a man because men only nod when they are in agreement with what is being said. The man might mistake the woman’s nodding as a sign that she agrees with him, only to find out later that she doesn’t. Now the woman is confused because she doesn’t understand why he would think she agreed when she was never asked her opinion. On the other hand, if a woman is speaking and she doesn’t see his head nod, she assumes he either disagrees or is not listening. Either way, the lines of communication are broken because of nonverbal cues (Simma). As you can see, men and women have different styles in the way they communicate. Neither style is right or wrong, they’re just different. I’m not really in to the whole Mars vs. Venus thing, but if we can recognize the differences in our communication styles we might be better equipped to break through those communication barriers. Women, a man doesn’t necessarily want to talk about it, sometimes just sitting next to him or watching him tinker in the garage is just what he’s looking for. He just wants to know that his lady is there. Men, a woman just needs someone to listen to what she has to say. She doesn’t need her situation to be fixed, she just needs a listening ear, an occasion nodding of the head to let her connect with her man. My husband and I sometimes go on long drives for an hour or so without ever speaking a word, we don’t have to. We’ve had our ups and downs, trials and tribulations, but through the years we have learned to speak and listen to each other’s language. The key to a any relationship, whether it’s with friends, colleagues or spouses is good communication skills. My husband and I have been married for 33 years, I think we’ve been successful in achieving just that.

George Carruthers and the Spectrograph

George Carruthers and the Spectrograph George Carruthers has gained international recognition for his work which focuses on ultraviolet observations of the earths upper atmosphere and of astronomical phenomena. Ultraviolet light is the electromagnetic radiation between visible light and x-rays. George Carruthers first major contribution to science was to lead the team that invented the far ultraviolet camera spectrograph. What Is a Spectrograph? Spectrographs are images which use a prism (or a diffraction grating) to show the spectrum of light produced by an element or elements. George Carruthers found the proof of molecular hydrogen in interstellar space by using a spectrograph. He developed the first moon-based space observatory, an ultraviolet camera (see photo) that was carried to the moon by Apollo 16 astronauts in 1972*. The camera was positioned on the moons surface and allowed researchers to examine the Earths atmosphere for concentrations of pollutants. Dr. George Carruthers received a patent for his invention the Image Converter for Detecting Electromagnetic Radiation especially in Short Wave Lengths on November 11, 1969 George Carruthers Work With NASA He has been the principal investigator for numerous NASA and DoD sponsored space instruments including a 1986 rocket instrument that obtained an ultraviolet image of Comet Halley. His most recent on the Air Force ARGOS mission captured an image of a Leonid shower meteor entering the earths atmosphere, the first time a meteor has been imaged in the far ultraviolet from a space-borne camera. George Carruthers Biography George Carruthers was born in Cincinnati Ohio on October 1, 1939, and grew up in South Side, Chicago. At the age of ten, he built a telescope, however, he did not do well in school studying math and physics but still went on to win three science fair awards. Dr. Carruthers graduated from Englewood High School in Chicago. He attended the University of Illinois in Urbana-Champaign, where he received a bachelor of science degree in aeronautical engineering in 1961. Dr. Carruthers also obtained his graduate education at the University of Illinois, completing a masters degree in nuclear engineering in 1962 and a doctorate in aeronautical and astronautical engineering in 1964. Black Engineer of the Year In 1993, Dr. Carruthers was one of the first 100 recipients of the Black Engineer of the Year award honored by US Black Engineer He has also worked with NRLs Community Outreach Program and several outside education and community outreach organizations in support of educational activities in science at Ballou High School and other DC area schools. *Description of Photos This experiment constituted the first planetary-based astronomy observatory and consisted of a tripod-mounted, 3-in electronographic Schmidt camera with a cesium iodide cathode and film cartridge. Spectroscopic data were provided in the 300- to 1350-A range (30-A resolution), and imagery data were provided in two passbands (1050 to 1260 A and 1200 to 1550 A). Difference techniques allowed Lyman-alpha (1216-A) radiation to be identified. The astronauts deployed the camera in the shadow of the LM and then pointed it toward objects of interest. Specific planned targets were the geocorona, the earths atmosphere, the solar wind, various nebulae, the Milky Way, galactic clusters and other galactic objects, intergalactic hydrogen, solar bow cloud, the lunar atmosphere, and lunar volcanic gasses (if any). At the end of the mission, the film was removed from the camera and returned to earth.George Carruthers principal investigator for the Lunar Surface Ultraviolet Camera, discusses the instru ment with Apollo 16 Commander John Young, right. Carruthers is employed by the Naval Research Lab in Washington, D.C. From left are Lunar Module Pilot Charles Duke and Rocco Petrone, Apollo Program Director. This photograph was taken during an Apollo lunar surface experiments review in the Manned Spacecraft Operations Building at the Kennedy Space Center.

Criminal Justice and Your Constitutional Rights

Criminal Justice and Your Constitutional Rights Sometimes, life can take a bad turn. You’ve been arrested, arraigned, and are now set to stand trial. Fortunately, whether you are guilty or not, the U.S. criminal justice system offers you several constitutional protections. Of course, the overriding protection assured to all criminal defendants in America is that their guilt must be proven beyond a reasonable doubt. But thanks to the Due Process Clause of the Constitution, criminal defendants have other important rights, including the rights to: Remain silentConfront witnesses against themBe tried by a juryProtected from paying excessive bailGet a public trialGet a speedy trialBe represented by an attorneyNot be tried twice for the same crime (double jeopardy)Not to be subjected to cruel or unusual punishment Most of these rights come from the Fifth, Sixth, and Eighth Amendments to the Constitution, while others have come from the decisions of the U.S. Supreme Court in examples of the five â€Å"other† ways the Constitution can be amended. Right to Remain Silent Typically associated with well-recognized Miranda rights that must be read to persons detained by the police prior to questioning, the right to remain silent, also known as the privilege against â€Å"self-incrimination,† comes from a clause in the Fifth Amendment which says that a defendant cannot â€Å"be compelled in any criminal case to be a witness against himself.† In other words, a criminal defendant cannot be forced to speak at any time during the detention, arrest and trial process. If a defendant chooses to remain silent during the trial, he or she cannot be forced to testify by the prosecution, the defense, or the judge. However, defendants in civil lawsuits can be forced to testify. Right to Confront Witnesses Criminal defendants have the right to question or â€Å"cross-examine† witnesses who testify against them in court. This right comes from the Sixth Amendment, which gives every criminal defendant the right to â€Å"be confronted by the witnesses against him.†Ã‚  The so-called â€Å"Confrontation Clause† has also been interpreted by the courts as prohibiting prosecutors from presenting as evidence oral or written â€Å"hearsay† statements from witnesses who do not appear in court. Judges do have the option of allowing non-testimonial hearsay statements, such as calls to 911 from people reporting a crime in progress. However, statements given to police during the investigation of a crime are considered to be testimonial and are not allowed as evidence unless the person making the statement appears in court to testify as a witness. As part of the pre-trial process called the â€Å"discovery phase,† both lawyers are required to inform each other and the judge of the identity and expected testimony of the witnesses they intend to call during the trial. In cases involving the abuse or sexual molestation of minor children, the victims are often afraid to testify in court with the defendant present. To deal with this, several states have adopted laws allowing children to testify via closed-circuit television. In such instances, the defendant can see the child on the television monitor, but the child cannot see the defendant. Defense attorneys can cross-examine the child via the closed circuit television system, thus protecting the defendant’s right to confront witnesses. Right to Trial by Jury Except in cases involving minor crimes with maximum sentences of no more than six months in jail, the Sixth Amendment assures criminal defendants the right to have their guilt or innocence decided by a jury in a trial to be held in the same â€Å"State and district† in which the crime was committed. While juries typically consist of 12 people, six-person juries are allowed. In trials heard by six-person juries, the defendant can only be convicted by a unanimous vote of guilty by the jurors. Typically a unanimous vote of guilt is required to convict a defendant. In most states, a non-unanimous verdict results in a â€Å"hung jury,† allowing the defendant to go free unless the prosecutor’s office decides to retry the case. However, the Supreme Court has upheld state laws in Oregon and Louisiana allowing juries to convict or acquit defendants on ten-to-two verdicts by 12-person juries in cases where a guilty verdict cannot result in the death penalty.   The pool of potential jurors must be chosen randomly from the local area where the trial is to be held. The final jury panel is selected through a process known as â€Å"voir dire,† in which lawyers and judges question potential jurors to determine if they might be biased or for any other reason unable to deal fairly with the issues involved in the case. For example, personal knowledge of the facts; acquaintanceship with parties, witnesses or attorneys occupation which might lead to bias; prejudice against the death penalty; or previous experiences with the legal system. In addition attorneys for both sides are allowed to eliminate a set number of potential jurors simply because they do not feel the jurors would be sympathetic to their case. However, these juror eliminations, called â€Å"peremptory challenges,† cannot be based on the race, sex, religion, national origin or other personal characteristics of the juror. Right to a Public Trial The Sixth Amendment also provides that criminal trials must be held in public. Public trials allow the defendant’s acquaintances, regular citizens, and the press to be present in the courtroom, thus helping to ensure that the government honors the defendant’s rights. In some cases, judges can close the courtroom to the public. For example, a judge might bar the public from trials dealing with the sexual assault of a child. Judges can also exclude witnesses from the courtroom to prevent them from being influenced by the testimony of other witnesses. In addition, judges can order the public to leave the courtroom temporarily while discussing points of law and trial procedure with the lawyers. Freedom from Excessive Bail The Eighth Amendment states, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† This means that any bail amount set by the court must be reasonable and appropriate for the severity of the crime involved and to the actual risk that the accused person will flee to avoid standing trial. While the courts are free to deny bail, they cannot set bail amounts so high that they effectively do so.   Right to a Speedy Trial While the Sixth Amendment ensures criminal defendants a right to a â€Å"speedy trial,† it does not define â€Å"speedy.† Instead, judges are left to decide whether a trial has been so unduly delayed that the case against the defendant should be thrown out. Judges must consider the length of the delay and the reasons for it, and whether or not the delay had harmed the defendant’s chances of being acquitted. Judges often allow more time for trials involving serious charges. The Supreme Court has ruled that longer delays can be allowed for a â€Å"serious, complex conspiracy charge† than for â€Å"an ordinary street crime.† For example, in the 1972 case of Barker v. Wingo, the U.S. Supreme Court ruled that a delay of over five years between arrest and trial in a murder case did not violate the defendant’s rights to a speedy trial. Each judicial jurisdiction has statutory limits for the time between the filing of charges and the start of a trial. While these statutes are strictly worded, history has shown that convictions are rarely overturned due to claims of a delayed trial. Right to Be Represented by an Attorney The Sixth Amendment also ensures that all defendants in criminal trials have the right â€Å"†¦ to have the assistance of counsel for his defense.† If a defendant cannot afford an attorney, a judge must appoint one who will be paid by the government. Judges typically appoint attorneys for indigent defendants in all cases which could result in a prison sentence. Right Not to Be Tried Twice for the Same Crime The Fifth Amendment provides: â€Å"[N]or shall any person be subject for the same offense to be twice put in jeopardy of life or limb.† This well-known â€Å"Double Jeopardy Clause† protects defendants from facing trial more than once for the same offense. However, the protection of the Double Jeopardy Clause does not necessarily apply to defendants who might face charges in both federal and state courts for the same offense if some aspects of the act violated federal laws while other aspects of the act violated state laws. In addition, the Double Jeopardy Clause does not protect defendants from facing trial in both criminal and civil courts for the same offense. For example, while O.J. Simpson was found not guilty of the 1994 murders of Nicole Brown Simpson and Ron Goldman in criminal court, he was later found to be legally â€Å"responsible† for the killings in civil court after being sued by the Brown and Goldman families. Right to Not be Punished  Cruelly Finally, the Eighth Amendment states that for criminal defendants, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† The U.S. Supreme Court has ruled that the amendments â€Å"Cruel and Unusual Punishment Clause† also applies to the states. While the U.S. Supreme Court has held that the Eighth Amendment forbids some punishments entirely, it also forbids some other punishments that are excessive when compared to the crime  or compared to the defendant’s mental or physical competence. The principles the Supreme Court uses to decide whether or not a particular punishment is â€Å"cruel and unusual† were solidified by Justice William Brennan in his majority opinion in the landmark 1972 case of Furman v. Georgia. In his decision, Justice Brennan wrote, â€Å"There are, then, four principles by which we may determine whether a particular punishment is cruel and unusual.† The essential factor is â€Å"that the punishment must not by its severity be degrading to human dignity.† For example, torture or an unnecessarily long and painful death.â€Å"A severe punishment that is obviously inflicted in wholly arbitrary fashion.†Ã¢â‚¬Å"A severe punishment that is clearly and totally rejected throughout society.†Ã¢â‚¬Å"A severe punishment that is patently unnecessary.† Justice Brennan added, â€Å"The function of these principles, after all, is simply to provide means by which a court can determine whether a challenged punishment comports with human dignity.†

Temporary home Movie Review Example | Topics and Well Written Essays - 250 words

Temporary home - Movie Review Example Dorothy Law Nolte’s â€Å"Children Learn What They Live† made me realize the roles we play as adults. In social work, we establish a relationship based on trust. This is especially true with families who are facing complex issues. Proper guidance and counseling approaches are used to help them improve the socio-psychological functions of each family member. We play an active and positive role in promoting growth and development of these people, especially children, giving due consideration to their background and regard to sensitive issues they are facing. Our main goal is to help them to live a productive life by asking family members to assist and participate, to be able to analyze their situations. The poem can be used as a guide in order to find out and consider possible causes of the different attitudes of each family member. We can teach the poem to family members and make them realize the importance of positive attitude towards others, more particularly how adult s should teach their children by

Hammurabi Code Essay Example | Topics and Well Written Essays - 750 words

Hammurabi Code - Essay Example Societies in which women were subjugated will typically show numerous laws protecting the rights and advantages of men, but will prevent women from gaining any power of their own. In these types of societies, women are forced to depend upon the men in their lives to provide them with the basic necessities for life because they are unable to own anything, inherit anything or make any of their own decisions. Although it is easy to assume that women have always suffered a subjugated role in all societies from the beginning of civilization, surviving records from several ancient societies reveal that women are only just now surpassing the freedoms afforded them centuries ago. One of the earliest systems of laws recorded is the codified legal system of King Hammurabi (1795-1750 B.C.), the ruler of the earliest known major city. Marriage laws within this code are very specific regarding the rights of the woman being almost equal to the rights of the man. For example, the bride’s family had to agree to the marriage by accepting the bride-price from the groom’s family. That the girl was a valued member of society is indicated in that this bride-price, along with a dowry provided by her family, went with her into her new marriage and remained her property for life. â€Å"If a man wish to separate from a woman who has borne him children, or from his wife who has borne him children: then he shall give that wife her dowry, and a part of the usufruct of field, garden, and property, so that she can rear her children.† Underscoring the value of the bride to her family is the idea that the bride is always a member of her father’s house, r egardless of to whom or how long she has been married and her honor is strongly protected regardless of her position in the family. â€Å"If a man be guilty of incest with his daughter, he shall be driven from