Police Enforcement And Security Enforcement - 1726 Words

Local law enforcement and also intelligence agencies utilize what is currently known as community policing as a tactic to acquire information. Intelligence led policing can be useful in many ways but one of the main ways it is utilized and is useful is when we try to fight against terrorism and dangerous events that might affect our community. A lot of community policing relays on the information that law enforcement officers aquiver from the community that they are trying to investigate. It is because of this that and intelligence agent is required to look at the information that is acquired. This officers main purpose is to identify pieces of information that might be valuable to us and our safety. This is a method of intelligence for local authorities. For state level investigations and agencies we currently have what is known as the fusion centers which basically is a center point where all local and also state agencies such as the local police and also the state departments put their information, analysis their information and also gather all information on a particular threat. Fusion centers are normally used by law enforcement, public safety agencies, fire services and also emergency response teams. Intelligence place a critical role for our homeland security. It is because intelligence is so critical that we have designed fusion centers that allows all types of agencies to share information with each other to gather information and properly analysis all theShow MoreRelatedPolice Enforcement And The Security Of The Virtual City Police Department1280 Words   |  6 Pagesrelates to the interests of the Virtual City Police Department. Advances in technology has changed police work, officers are incorporating technology and sophisticated investigative techniques to solve crimes. This essay will focus on the pros and cons of community policing in a modern society, where police officers must rely more on technology and forensics than citizens to solve crimes and apprehend criminals. Introduction Police have been linked to citizens since theRead MoreOrganizational Management and Operations1213 Words   |  5 Pagesorganization. Law enforcement in the United States is a large and extremely complex enterprise. Almost 18,000 federal, state, and local agencies exist along with a private security industry that employs over a million additional people. Currently there is no formal centralized system that exists for coordinating or regulating all the different agencies at the local, state, and federal levels.† The government agencies at the local level of law enforcement include the Municipal police, County police, and CountyRead MoreRoles and Responsibilities of Public Policing vs. Private Security1652 Words   |  7 PagesPublic Policing vs. Private Security ASJ-502 February 6, 2012 Abstract This paper explores the similarities and differences of public police and private security throughout history. How the criminal justice system and public police and private security are linked to each other. The essential policies that have been developed and how these police have assisted in the cooperation between police and private security. Finally, the need for a comprehensive security plan will be discussed andRead MorePolicing Functions1089 Words   |  5 PagesFebruary 10, 2014 Mr. David Kurylowicz Policing Functions Law enforcement in the United States consists of local municipal, county, state, and federal agencies. These agencies make up a very large and very complex enterprise. Throughout the United States, there are almost 18,000 different law enforcement agencies at the local, county, state, and federal levels. Along with the law enforcement agencies also comes private security industry that is made up of over a million people. Each of theseRead MoreAfter The 9/11 Attack, Many Agencies DidnT Know What To1630 Words   |  7 Pagescause of it, that s why President Bush created a new defense called Homeland Security to prevent that from happening again. He had to arrange everything in the Criminal Justice system to place it together, but in order for everything to go out smoothly federal agencies will need the help of local law enforcement because they will be the first responders on the crime scene when something bad happens. Local law enforcement usually have it concerns with preventing or solving crimes such as burglary,Read MoreIt Comes To Light That Police Departments Across The States1741 Words   |  7 PagesIt comes to light that police departments across the states play an important role in fighting and preventing terrorism. They are being trained to learn and investigate local terrorist threats throughout the United States, and to make sure the community is protected from such harm. In to do so police officers will have to extend they stay in the community and be involved in such activities and improve the community trust, another thing they will have to do is to build a partnership with other localRead MoreThe Levels Of Law Enforcement1190 Words   |  5 Pagesother country has been kept safe by the police or police type department. In the United States, there are three levels of law enforcement, there is the Federal level, the State level, and the Local level. The levels of law enforcement have various duties but most duties are very similar. Every day in the field is very different. The job can also be extremely stressful, and law enforcement professionals need specific training to succeed. A career in law enforcement is a secure job to have because crimeRead MorePolice Jurisdiction Essay797 Words   |  4 PagesHistory of Police Agencies and their Jurisdictions Chelsea Peterson CJA/240 December 10, 2011 Professor Konopasek History of Police Agencies and their Jurisdictions The development of police agencies can be followed back to the Early English colonial days. As time continued, so did the improvements of the police agencies of law enforcement today. The first police department was established in 1731 was theRead MoreShould Police Officers Be Required For Where Body Cameras?1479 Words   |  6 Pages Should Police Officers be required to where Body Cameras Ken Davis BUSI600 Section # BO5 June 21, 2015 Abstract The pedigree of this literary review will outline some of the dimensions and elements that provide empirical research by reliable researchers using reliable methods. The purpose of this paper is threefold: The first purpose is to review the communication and organizational literature on authority in order to illustrate how police brutality assist and continues toRead MorePolice Operations: Theory and Practice1707 Words   |  7 PagesCHECK PAPERS AGAINST OTHER STUDENTS SUBMISSIONS. I HOPE THIS HELPS...! Police Operations Name CJA/214 Month dd, 2011 Facilitators Name Police Operations In the United States, policing agencies at all levels participate in various activities and operations. Responsibility, naming, function, authority, and jurisdictions vary at local, state, and federal levels of law enforcement. Although there is little uniformity among them—and the relationships between

The Tragedy Of William Shakespeare s Romeo And Juliet

The ideology that everything in the universe has a specific place and rank in order of their hierarchy importance created by God is known as the concept of The Great Chain of Being. The order of this concept consisted levels according to highest rank to the lowest accordingly: God, angels, humanity, animals, vegetation life, leading all the way down to crud. Within each category, more specific classification existed, placing these subcategories in a specific order. This concept was believed to be a way to keep the universe in order. As this was believed during Elizabethan times, William Shakespeare also believed in the Great Chain of Being, as many of his plays are prominently based on this concept. Some of his plays include characters that accept their place on the Chain, but others are not so complacent. By examining three different characters from Shakespeare’s tragedies, The Tragedy of Romeo and Juliet, The Tragedy of Macbeth, and The Tragedy of King Lear, it is obvious t o readers who is content with their place on the Chain and which characters have a difficult time accepting their place. Romeo and Juliet do not obey their parents’ orders, therefore suffer harsh consequences towards the end of the play. Macbeth is another Shakespearean character that violates the Chain, due to the committing of several murders, in order to gain the throne. In stark contrast, Cordelia, is content with her place on the Chain as she does not want anything greater in life, unlike herShow MoreRelatedThe Romantic Tragedy Of William Shakespeare s Romeo And Juliet916 Words   |  4 PagesThe Nature of Romantic Love and Destiny as well as Fate and Mischance As Anais Nin said, â€Å"You don’t find love, it finds you. Its got a little bit to do with destiny, fate and what’s written in the stars.† Romeo and Juliet written by William Shakespeare is a romantic tragedy that demonstrates the theme of fate and mischance is constantly portrayed all throughout as the play goes on. In the Carlei version of the play and in The Notebook the theme of romantic love and destiny is constantly portrayedRead MoreThe Tragic Tragedy Of William Shakespeare s Romeo And Juliet1684 Words   |  7 PagesA â€Å"tragedy† refers to a piece of literature which constantly proceeds towards a sorrowful ending due to the conflicts among different characters. The death of a hero or heroine is often the tragic ending of a tragedy, as well as other deaths generally caused by the hero or heroine. Tragedy endings often include separation, loss, sadness, and death (McDonald 157). Shakespeare tends to emphasize the importance of each individualâ⠂¬â„¢s death in his tragedies. However, these deaths are caused by the peopleRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare occupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s All The World s A Stage 1540 Words   |  7 PagesMegan Mackey Professor Raja Atallah English 1102 17 April 2017 Research Paper William Shakespeare once said, All the World’s a Stage —and now his quote can be applied to his literature within his tragedies (William Shakespeare 1). The generation of people today have a much different definition of tragedies than people did during the Shakespearean times. Shakespeare’s tragedies involve a protagonist whose character is developed so that it is clear that he is a heroic figure in the setting of theRead MoreThe Tragedy Of Romeo And Juliet By William Shakespeare881 Words   |  4 Pagesloss† and this is exactly the mindset in which William Shakespeare writes the tragedy, Romeo and Juliet. He writes each high to coexist with a low to create balance on this rollercoaster of a play. To accompany love, Shakespeare writes about hate, and with haste he includes deliberation. In Romeo and Juliet, William Shakespeare employs the help of dualities in order to create a story with many opposing components. These components are what produce the trage dy, comprising into a spinning tale of romanceRead Moreâ€Å"To Be, Or Not To Be: That Is The Question:† (Shakespeare,935 Words   |  4 Pagesâ€Å"To be, or not to be: that is the question:† (Shakespeare, Hamlet 3.1.56). This is a famous quote from William Shakespeare’s famous play Hamlet. However, what inspired Shakespeare to write such a play? What inspired Shakespeare to create any of his famous works? These questions can only be answered by looking into Shakespeare’s life and the events that came to pass when he wrote his plays. Therefore William Shakespeare wrote many of his plays derived from inspiration that came from events in hisRead MoreRomeo And Juliet Essay1228 Words   |  5 PagesAubrey Bryan. In Romeo and Juliet. Drama for Students. Encyclopedia.com. Web. 04 June 2017. 1. Encyclopedia.com is an online encyclopedia that provides free information, articles, or references from various credible sources such as Oxford University Press and Columbia Encyclopedia. This online encyclopedia does not let anyone rewrite references or information which is what gives this site its credibility, as they make sure information is accurate before publishing. 2. On this online encyclopediaRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet773 Words   |  4 Pagesextremely different in Elizabethan England than they are today. In Romeo and Juliet, written by William Shakespeare there are many examples of this concept. In this story, two families, the Montagues, and Capulets have been feuding for many generations. Romeo Montague and Juliet Capulet defied their societal rules and fell in love. This toxic relationship turned out to be the cause of many tragedies, including their own suicides. Romeo and Juliet are so in love, that they are both willing to kill themselves

Assessing the Implications of Climate Change on Business Strategy for the Future free essay sample

Assessing the implications of climate change on business strategy for the future| Paper presentation, Windows [emailprotected]| | Climate change has introduced another significant variable in an already complex global business environment. In a global economy where the effects of climate change are increasingly being felt, organizations have to be prepared with their own strategy to factor in and use climate change as a tool for competitive advantage in the future. This paper while examining the implications of climate change for businesses in the future, suggests a broad strategy that organizations may use for their future sustenance and growth. | | Harshavardhan, Bed Prakash Das , IIM Calcutta| 5/18/2010| | BACKGROUND The last two years have been a highly turbulent period for businesses worldwide, with the collapse of the financial markets in the US and a prolonged recession. The churn caused by the financial crisis has led to increased regulations, greater public scrutiny of businesses and a worldwide demand for supporting businesses that have a human face. In this context, climate change has become an important variable which shapes the way businesses run, with the potential of turning into the most significant factor which will influence the way businesses run. The climate change debate is no longer about its existence; it has evolved to a priority level where key stakeholders are deciding on how to react to the dynamic challenges that climate change poses. As an organization which is growing at the rate we are and with the nature of energy intensive businesses we are in to, evolving a long term position on climate change assumes strategic importance for us. WHY CLIMATE CHANGE WILL DRIVE BUSINESS DECISIONS OF THE FUTURE There are some key factors which we believe will lead to climate change becoming a key driver of business decisions of the future IMPACT OF BUSINESS ON ENVIRONMENT Energy Information Administration (EIA) estimates show that nearly one third of the CO2 emissions worldwide will come from industrial activities and that the CO2 levels in the atmosphere will have to be brought down to 450 ppm by 2030 to contain the global rise in temperatures to 2? c. Any further rise in temperature levels could have catastrophic effects for human populations globally. It is estimated that the cost of extreme weather events will increase from the current levels of US$ 200 billion to US$ 2160 billion by 2050. It is also estimated that the contribution of Asian countries to the global emissions will rise from 14% in 1990 to an estimated 35% in 2030 as the energy hungry economies of China and India expand rapidly. Recent statements by Western leaders such as Mr. Barack Obama have shown a increasing tendency to put additional pressure on these two economies to show greater initiative in their efforts to mitigate climate change. It is a common perception that industry is a major contributor to environmental damage and therefore it is expected that there will be additional pressure on businesses to be proactive in their climate change strategy. CONSUMER PREFERENCES Consumer preferences are opting for a ‘green’ product over other options available. The McKinsey survey (2007) of consumers in eight (Brazil, China, India, Germany, France, UK, Canada and US) countries (Exhibit XX) shows increased consumer awareness about the green aspects of a product while making their purchasing decision. This may have increase as heightened media coverage of climate change promotes awareness of sustainability initiatives in business. INVESTOR PREFERENCES Private Equity investors and venture capitalists have also shown an inclination towards funding ‘green companies’. Indices such as the Dow Jones Sustainability index provide investors with a measure of the greenness of companies, which they perceive as a key indicator of the state of operations of a manufacturer. In the fifth annual (2010) National Venture Capital Association((NVCA) Predictions Survey of the US, clean technology is viewed by the highest percentage of respondents as potentially growing in 2010 with 54 percent predicting increased investment and 20 percent predicting unchanged investment. In view of this increased propensity of investors to opt for green assets in their portfolio, the companies who have green credentials will be the most preferred investment destinations. Even at the height of the financial crisis, the Obama administration and governments across the world invested heavily in developing clean technology firms. The American Recovery and Reinvestment Act included more than $80 billion in clean energy investments to jump-start the US economy and build green technologies for the future. Harvard Business School research indicates that green firms command a higher share premium over the perceived non-green firms in the US stock markets. GOVERNMENT REGULATIONS Increased regulatory pressures are forcing manufacturers to go green with their products and processes. With the Kyoto Protocol gaining widespread acceptance amongst most nations, countries have adopted targets to reduce their environmental impact in the long term, e. g. , UK is committed to CO2 emissions reductions of 26-32% by 2020 and 60% by 2050 to match 1990 levels. Most of the focus of governmental regulations is around industrial emissions and further tightening of emission norms is expected to meet abatement targets. It is significant to note that the regulatory strategies tend to focus on reducing emissions from industries as the first step more often than not, ‘forcing’ manufacturers to change their manufacturing strategies. Governmental agencies use the actions of the first few to derive regulations for all players in that sector, thus organizations that will be first movers in revolutionizing green technologies will have the unique advantage of being able to influence regulations in that field as well. A proactive GE urged the U. S. Federal government to enact stringent national legislation on climate change, as a member of the United States Climate Action Partnership (USCAP). The Copenhagen summit in December 2009 may have failed to reach a consensus on the extent of the regulations required for a worldwide action on climate change, a major outcome of the summit has been the announcement of unilateral targets by developing countries including India. The Copenhagen Accord recognized climate change as one of the greatest challenges of our time with critical impacts. It stresses the need to establish comprehensive plans to reduce the sources of human-induced climate change (mitigation), as well as plans that help moderate the effects of climate change (adaptation) with international support. The Accord also creates an immediate focus for national-level policies from 2010 to 2020, as well as an important focus for companies’ climate change strategies. They need to remain focused on current regulations, as well as monitor future national, regional and global regulations. They should be ready to implement a low carbon transition strategy for 2010 to 2020 to optimize opportunities and mitigate risks amid the increase in new regulations. IMPACT ON BOTTOM-LINE Traditionally companies have looked at green initiatives from the perspective of government regulatory pressures and to some extent for being responsible corporate citizens. It is an often held myth that green technologies require significant investments and have a high payback period. McKinsey research shows that 70% of the abatement opportunities till 2030, do not require new technology investments, while reaching 450 ppm of emissions could cost as little as 0. 6% of the Global GDP if all low cost opportunities are properly addressed. Additional benefits accrue from the tax incentives that governments provide to companies investing in green technologies. HOW BUSINESSES CAN PREPARE FOR STRATEGIC ACTION IN THE FUTURE As Essar expands it businesses globally, there would be increased scrutiny of the environmental impact of its operations. Typically energy firms are under the greatest scrutiny as far their sustainability track records are concerned. The recent oil spill on the Gulf Coast has brought under the public eye a company like British petroleum which has a very strong track record of sustainable practices in the news for the wrong reasons. A well articulated yet implementation focused approach is necessary to factor in the effects of climate change in future business scenarios. Most academic research suggests a dichotomous approach towards this issue; through an article in the Harvard Business Review , Jonathan Lash and Fred Wellington suggest a simple approach based on evaluating the effect of climate change on the top line and bottom line growth of the company. They suggest looking at every climate change risk with the lens of being a cost or revenue driver, with the organization positioned to take competitive advantage of such risks. Other approaches suggested by industry experts include looking at it from the point of view of demand and supply points. Any business activity can be linked to its impact on the environment and hence can be viewed as a demand driver or supply constraint. A perception of being a â€Å"Green† company may be a strong demand driver, whereas a oil spill such as in the case of BP may become a supply constraint. While the two approaches suggested reconcile in terms of their impact on the bottom and topline growth of the company, we feel that for any strategy to be effective it has to be time horizon based. We suggest a strategy which takes into account the time horizon as well as the business scenarios that any organization is likely to encounter. Exhibit â€Å"xxx† defines three different business scenarios –business scenarios,business as usual, slow growth and accelerated growth over three time periods- the short term, the medium term and the long term. Source: McKinsey and Vatenfall(AB) combined study on carbon footprint reduction,2007 Exhibit 1: World Marketed Energy Consumption by Region, 2004-2030 (Quadrillion BTU) 1990 2010 2020 2030 14% 19% 57% 10% 347 27% 11% 49% 14% 513 31% 10% 44% 14% 608 35% 10% 41% 14% 695 Non-OECD(Asia) Non OECD( Europe and Eurasia) OECD countries Middle East,Africa,South and Central America

Legal Environment of Russia Essay Example

Legal Environment of Russia Paper The Russian citizens were not involved in the legislative process and therefore, did not give much credit to the laws, as they were not codified until 1833. The legislative process was arbitrary as it tended to protect the nobles and not normal citizens. Such practices ended at the time Of the revolution in 191 7, when Russia became a republic. The 70 years of communism contribute to reinforce the absence of law in Russia. The government improved the law regarding the protection of intellectual property and proprietary information over the past few years. Some laws have been determined to protect patents, brands or labels of origin, copyrights, software, etc. However, the law system for property rights is not enough developed and has to be improved to ensure a satisfactory protection and reach the level of the European legislation. Therefore, companies are still facing high risks. The risks are both external (I. E. Viruses or hacking in order to get some confidential information about the companys activities) and internal (I. E. Thefts of trade secrets or competitive intelligence). We will write a custom essay sample on Legal Environment of Russia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Legal Environment of Russia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Legal Environment of Russia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

How Has Technologhy Changed the Way Students Learn essays

How Has Technologhy Changed the Way Students Learn essays About 30 years ago, nobody had a personal computer. If you were to hand in schoolwork, you would have to hand write it or if you couldn't afford it, type it on a typewriter. Researching was painful because you would have to go to a library and try to find the right book. Or you would have to look into an encyclopaedia, which could quite possibly be out of date. So therefore you work could be incorrect. Computers have come a long way since the pen and paper and typewriters. Nowadays we use them for all sorts of educational needs. We are able to type our work up nice a neatly, so it is presented well. We use it for research, and now we are able to use it for oral presentations, by using a PowerPoint display on a light-pro projector. This replaces the old and boring charts or overhead projectors or slides and of course the really boring "stand up for 3 minute speech." All of this has changed our education and made it more interesting and fun, but not too fun. Although there are few problems that have affected students. Some of us students have become too independent on computer. Such as grammar and hand writing . These basic skills are lost because computers automatically do these things for us. It also doesnt come at a cheap price. The average personal home computer costs around $1500 to $5000. Which is a lot of money but is well worth it. Computer technology and CD-ROMs have revolutionised the way that students research, learn and present their work. In the earlier years of this technical revolution, one single CD-ROM replaced shelves of encyclopaedias. Thus giving much easier research a effectiveness. The financial aspect is good because a library of encyclopaedias costs hundreds of dollars just for one set. The information in it would be out of date in afew years. Whereas an encyclopaedia CD-ROM would cost you only a fraction of the cost of a set of encyc ...

The Wild History of Roller Skates

The Wild History of Roller Skates An overview of the evolution of dry land skating aka roller skates. Early 1700s - Skeelers In Holland, an unknown Dutchman decided to go ice skating in the summer, ice skating was the widespread method used in the Netherlands to travel the numerous frozen canals in winter. The unknown inventor accomplished dry land skating by nailing wooden spools to strips of wood and attaching them to his shoes. Skeelers was the nickname given to the new dry-land skaters. 1760 - Crashing the Masquerade Party A London instrument maker and inventor, Joseph Merlin, attended a masquerade party wearing one of his new inventions, metal-wheeled boots. Joseph desiring to make a grand entrance added the pizzazz of rolling in while playing the violin. Lining the huge ballroom was a very expensive wall-length mirror. The fiddling skater stood no chance and Merlin crashed solidly into the mirrored wall, as his roller skates crashed into society. 1818 - Roller Ballet In Berlin, roller skates made a more graceful entrance into society, with the premier of the German ballet Der Maler oder die Wintervergn Ugungen (The Artist or Winter Pleasures). The ballet called for ice-skating but because it was impossible at that time to produce ice on a stage, roller skates substituted. 1819 - First Patent In France, the first patent for a roller skate issued to a Monsieur Petibledin. The skate was made of a wood sole that attached to the bottom of a boot, fitted with two to four rollers made of copper, wood or ivory, and arranged in a straight single line. 1823 - The Rolito Robert John Tyers of London patented a skate called the Rolito with five wheels in a single row on the bottom of a shoe or boot. The Rolito was unable to follow a curved path, unlike the in-line skates of today. 1840 - Barmaids on Wheels In a beer tavern known as Corse Halle, near Berlin, barmaids on roller skates served thirsty patrons. This was a practical decision, given the size of beer halls in Germany, which gave dry land skating a publicity boost. 1857 - Public Rinks Huge public rinks opened in the Floral Hall and in the Strand of London. 1863 - Inventor James Plimpton American, James Plimpton found a way to make a very useable pair of skates. Plimptons skates had two parallel sets of wheels, one pair under the ball of the foot and the other pair under the heel. The four wheels were made of boxwood and worked on rubber springs. Plimptons design was the first dry-land skate that could maneuver in a smooth curve. This considered the birth of the modern four-wheeled roller skates, which allowed for turns and the ability to skate backwards. 1884 - Pin Ball-Bearing Wheels The invention of pin ball-bearing wheels made rolling easier and skates lighter. 1902 - The Coliseum The Coliseum in Chicago opened a public skating rink. Over 7,000 people attended the opening night. 1908 - Madison Square Gardens Madison Square Gardens in New York became a skating rink. Hundreds of rink openings in the United States and Europe followed. The sport was becoming very popular and various versions of the roller skating developed: recreational skating on indoor and outdoor rinks, polo skating, ballroom roller dancing and competitive speed skating. 1960s - Plastics Technology (with the advent of new plastics) helped the wheel truly come of age with new designs. 70s 80s - Disco A second big skating boom occurred with the marriage of disco and roller-skating. Over 4,000 roller-discos were in operation and Hollywood began making roller-movies. 1979 - Redesigning Roller Skates Scott Olson and Brennan Olson, brothers and  hockey  players who lived in Minneapolis, Minnesota, found an antique pair of roller skates. It was one of the early  skates  that used the in-line wheels rather than the four-wheeled parallel design of George Plimpton. Intrigued by the in-line design, the brothers began redesigning roller skates, taking design elements from the found skates and using modern materials. They used  polyurethane  wheels, attached the skates to ice hockey boots, and added a rubber toe-brake to their new design. 1983 - Rollerblade Inc Scott Olson founded Rollerblade Inc and  the term rollerblading  meant the sport of in-line skating because Rollerblade Inc was the only manufacturer of in-line skates for a long time. The first mass-produced rollerblades, while innovative had some design flaws: they were difficult to put on and adjust, prone to collecting dirt and moisture in the ball-bearings, the wheels were easily damaged and the brakes came from the old roller skate toe-brake and were not very effective. Rollerblade Inc Sold The Olson brothers sold Rollerblade Inc and the new owners had the money to really improve the design. The first massively successful Rollerblade skate was the Lightning TRS. In this pair of  skates  the flaws had vanished, fiberglass was used to produce the frames, the wheels were better protected, the skates were easier to put on and adjust and stronger brakes were placed at the rear. With the success of the Lightning TRS, other in-line skate companies appeared: Ultra Wheels, Oxygen,  K2  and others. 1989 - Macro and Aeroblades Models Rollerblade Inc produced the Macro and Aeroblades models, the first skates fastened with three buckles instead of long laces that needed threading. 1990 - Lighter Skates Rollerblade Inc switched to a glass-reinforced thermoplastic resin (durethan  polyamide) for their skates, replacing the  polyurethane  compounds previously used. This decreased the average weight of skates by nearly fifty percent. 1993 - Active Brake Technology Rollerblade, Inc. developed ABT or Active Brake Technology. A fiberglass post attached at one end to the top of the boot and at the other end to a  rubber-brake,  hinged the chassis at the back wheel. The skater had to straighten one leg to stop, driving the post into the brake, which then hit the ground. Skaters had been tilting their foot back to make contact with the ground, before ABT. The new brake design increased safety. Presently the best way for you to experience the latest inventions in the world of wheels is up-close and personal. Please do so, try in-line skating and keep rolling.

Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 8

Rhetorical analysis - Essay Example The dealer has ample amount of knowledge and information regarding different cars that are being sold by the company. The context in which this article was created is to inform the people of Tucson about the dealer of Porsche in the region of Tucson and the aim of the dealer within the context is to increase their sales. The aim of informing as well as persuading consumers to purchase one of the cars being offered by the dealer has been quite effectively attained by exhibiting his/her creditability, by tapping into the customer’s emotions of desire to live a luxurious life and their desire to experience freedom and the author has even used logical reasoning such as reviews from the customers. The authors of the website of Porsche of Tucson have quite effectively utilized the persuasion technique of ethical appeal in order to attract and persuade the customers to buy one of the cars being sold on the website. The author of the website has tremendous amount of credibility as the author of the website is the dealer working for the company of Porsche. The dealer is well informed about different models of cars being sold on the website and the benefits and drawbacks associated with these cars. They obtain this information directly from the company and therefore are credible enough in the eyes of the audience for providing them with the information that is published on the website. Other than ethos, the author has quite effectively used the persuasion technique of emotional appeals or pathos to persuade customers into purchasing the offerings of Porsche of Tucson. The author of the website has appealed to various emotions of the consumers in order to persuade the audience. They have tapped into the emotional feeling of satisfaction and happiness in order to attract the audience and mote them to purchase one of the cars. For example: the author has stated that by purchasing one of the

Appearance and Reality Essay Example | Topics and Well Written Essays - 1000 words

Appearance and Reality - Essay Example To start with, he considers light falling on the table and its distribution. He suggests that different people looking at the same table will actually see a different thing altogether depending on the angle of look and position with which they stand. He explains further that the two people will have different account of what they see, and the initial table will have a different â€Å"meaning† altogether. He continues by outlining other characteristics of the same and claims that the texture, when observed with the unaided eye, will be much different than when observed with microscopes of different powers. He alleges that more details will be revealed whenever the latter will be used, making him wonder of what more is yet to be found on this rather cool and smooth table. He elaborates that, if what can be perceived with the naked eye is questionable, then how true is that which can be observed with aids? Russell claims that a real shape will maintain its shape regardless of the angle with which it is looked at. He alleges that a circular shape will appear oval like when viewed from a distance and thus deviating from the initial theory of â€Å"real shapes,† hence concludes that there is no such thing as a real shape. Briefly, Russell Bertrand, an acclaimed theorist, suggests that there is no such thing as â€Å"Reality.† From the examples given, he brings out the possibility of reasoning and challenging even the most of basic things in life that we consider common sense. Physics teaches that light travels from the object to the eye, so whatever we perceive depends upon the light on the same object to our eyes. Therefore, whatever our eyes see depends on the property of light. Thereby we can justify that whatever our eyes see is the real object. Considering his example on texture, where he was torn in between on what exactly he was to take as the real feel for the same. He actually overlooks a lot in his reason for even considering the micros copic view as part of the â€Å"real† view. One thing he forgets to understand is that the microscopic view, whether in low or high power is actually giving the hidden structural arrangement and combination of grains, which are the building blocks for the table, which will otherwise not have been seen with the naked eye. This example is the equivalent of considering a house where the basic are bricks. When the bricks are analyzed on their own, they exhibit a different property, which the otherwise finished house will not have. Thus, the house cannot be described using such property. The human eyesight is limited to a number of things. His claim that shapes look different from a given point of view can also be challenged critically. Perspective angle causes shapes to appear different, but that does not mean that they really are. In my view, people will see whatever they want to see and interpret them in whatever manner they deem fit, making each person to have a different opin ion and account concerning what they perceive depending on their current physical and psychological condition. However, if the different people were given the same â€Å"viewing† ground and if they all had perfect eyesight, all of them would give the same answer and description of what they saw. Russell’s claim that two people will give different accounts when viewing the same from different places is actually true. Were the same people given

The Color Purple Essay Example for Free

The Color Purple Essay The novel the color purple by Alice Walker is well known for is revolutionary theme of black lesbianism. Until this novel and other leading writers touched on the subject of black lesbianism, it was viewed as dirty and unspeakable. The protagonist, Celie, brings respect and positive attributes to the idea of black lesbianism. Walker’s depicture of Celie not only relates constructive events towards lesbianism, but also journeys through the rejection of male dominance and how it brings Celie freedom. Most of Celie’s freedom comes in the form of monetary relief and independence. However freedom also comes from Celie’s change of world view; from a repressive patriarchal society and God to a gentle and softer version of religion. Walker emphasizes the oppression black women face in relationships with black men (brothers, fathers, husbands, lovers) and the bond the women must form with each other in order to free themselves. Right from the beginning of the novel, Walker introduces a hard to digest picture of rape, incest, and sexual cruelty. He never had a kine word to say to me†¦ Then he push his thing inside my pussy. When that hurt, I cry. He start to choke me† (Walker 1). This telling of rape by her father is also seen through the eyes of the reader as lacking emotion or at least the emotions such as anger and anguish that come with an event such as rape. Celie’s life begins to form into a picture of a slave’s, with her missing feelings and reactions to the horrible fates that befall her. After this rape, Celie becomes pregnant and is forced to separate with her child straight after. According to Ana Marie Fraile-Marcos who wrote a critical essay on Walker’s â€Å"womanist† representation of lesbianism, Celie’s sexual abuse becomes endemic after her two successive pregnancies and deliveries. Celie seems to accept sexual exploitation and oppression as shaping factors in her life and not only does Celie become a sexual object, her story also echoes the life of a slave. An auction scene is called to mind when Celie is told to walk in front of Albert, while he decides whether or not to take her as his new wife. Along with the physical oppression, Celie also has to endure psychological oppression due to her sexual exploitation. During Celie’s pregnancies, she had to put up with the confusing torment of her mother at the same time as her father blames her for her mother’s slow passing. Finally Celie’s mother passes cursing her, although Celie is at a loss to what she did wrong. Next to her mother’s negative affliction, Celie also curses herself and believes that she is on the road to hell for committing incest imposed on her by her father. In her mind, Celie is living in â€Å"sin without redemption† (Fraile-Marcos). The men were forces of her oppression, which made Celie turn towards women for her liberation. During her childhood, Celie was close with her sister and found a love that she would sincerely protect. â€Å"She scared. But I say I’ll take care of you. † Although Celie’s love for Nettie is a bond that lasts through the whole novel, the most important figure to influence Celie’s change in submissiveness is Shug Avery. Through uncovering the letters Nettie wrote to Celie, forcing Albert to beat Celie less, and just being the woman who did whatever she wanted, Shug was the leading character who taught Celie the beauty of sexuality. After quizzing Celie in Shug’s first stay, Shug deemed Celie a virgin due to her never having sex with someone that she loves. From that point, Shug begins to teach her about the female body, which Celie enjoys because sexuality turns from a negative and repressive force, to one that becomes exciting. Shug’s most important contribution to Celie’s self-realization is love, both sexually and spiritually† (Fraile-Marcos). Through this self-realization, Celie comes to the conclusion that she has a sister who loves her and will always write to her, and has Shug who has the intention of loving her and helping her get on her feet. All of the forces involved in Celie’s positive evolution come from the female gender, which leads Celie to her chang e in religion. Shug’s spiritual contribution to Celie’s self realization is the modification of the picture of God in Celie’s mind. At the start of the novel, Celie’s version of God was one who was a white authority figure, who only gave orders and punished the people who stepped out of line. â€Å"Okay, I say. He big and old and tall and graybearded and white. He wear white robes and go barefooted† (Walker 194). Celie’s version of God did not have time for her and saw her sufferings as something to just move on from. However, Shug soon initiates a spiritual awakening that begins with her description of God, who doesn’t have specific characteristics and instead is more a spiritual presence. God ain’t a he or a she, but an It†¦ Don’t look like nothing, she say. It ain’t a picture show. It ain’t something you can look at apart from anything else, including yourself† (Walker 195). Shug showed that God was found within everyone and everything, instead of a figure impossible to relate to. Celie’s journey dragged her from a hellish, detached exis tence to a life she could feeling pulsing through her body. After her self-revelation and freedom from oppression, Celie supported herself thorough making pants. This created an independent woman out of Celie, and taught her to rely on herself more than the people around her such as her oppressors or even Shug. Believing God was a white, despotic figure lead Celie to her rejection of the world, rejection to male dominance, and her acceptance of an unfair society. However, femininity brought Celie back to the world and showed her the kind, caring, and gentle side of life. Walker took the reader through a journey of finding Celies personal voice and also helped the reader accept and appreciate the rejection of male dominance.

The Black Death Essay -- Plague

Graveyards were full, medicine failed, parents abandoned ill children and in just six months, millions had died. It was the beginning of the Black Death. It was a deadly plague that spread through Europe and Asia from the mid 1330’s -50’s. The cause of death for twenty million people, the survivors thought it was God’s anger at something they had done and, therefore, the end of the world. In Venice, ninety thousand died and in Florence, half the population. There were three types of the plague. The Bubonic plague was the most common, the Pneumonic Plague was less common and the Septicaemic Plague was the most deadly and rarest of them all. Historians believe that the plague was caused by fleas that came to Europe from Asia on ships. At the time, people thought they were being punished by God and that they were being abandoned to fend for themselves. They thought the plague was being spread by bad smells. The plague is believed to have originated from central Asia in 1331, when the wild rats moved to live around the people, probably due to flooding and earthquakes. From central Asia, the plague spread to China and India before moving west to Iran. By 1345, the disease had spread along the trading routes to Europe. It is thought that Italian trading ships that were at Caffa also brought the plague to Constantinople, the capital of Turkey, and then to Eastern and Western Europe. The plague was then spread from person to person by bad hygiene and because the sick and dying weren’t isolated from the rest of the world. It affected more people in cities that in rural areas. This is because people in cities people are in closer proximity to each other than people in rural areas, so the germs have more people to get to than in the... ...hurch and ruling class in order to survive. Now, most people have a choice of religion and most people aren’t treated like the people of the medieval period. We have more advanced medicine and have excelled in science and knowledge. As a result of the Black Death we are now an almost perfectly civilized community that knows how to try and avoid things happening such as the Black Death. Bibliography: Mellissa Snell. (2008). Death Defined. [Online]. About.com. Available from: [23 July 2008]. E.L. Skip Knox. (Unknown). The Middle Ages: The Black Death. [Online]. Boise State University. Available from: . [23 July 2008]. Greer, V.et al. (1997) Ancient & Medieval Worlds. Mason, K.J. (2004) Experience in World History. BBC History Magazine

Purchasing Behaviour on Skin Care Products Essay

ABSTRACT The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. Keywords: Skin care products, consumer behaviour, purchasing behaviour, image, marketing, life style INTRODUCTION Facial skin care product is a personal usage (Rence, 2004). Consumers have many different attribute beliefs toward a product or a service. These bundles of beliefs form one‟s attitude toward that product or service. Marketers need to figure out the buying pattern of external and internal factor which affect customers intention to purchase. It is important to comprehend the buying habit of consumer due to changing technology and uncertain future perception and caused the buying pattern of consumer become fickle with every generation (Rence, 2004). Up till now, facial skin care has played a hand in Malaysia market. Malaysia‟s consumer lifestyle has been changing due in part to give a rising in affluence and education levels. In order to shape the consumer buying behaviour, the high profile international retailers and the global mass media have also take a role on it. Malaysians are becoming more westernized, sophisticated and cosmopolitan. Sales of skin care products are designed to moisturize, cleans, tone, and otherwise maintain the skin. Eight products are included in this category as depicted in Figure I. Figure I: Sales of skin care product 2002 Source: http://www.greyhouse.com/pdf/rcos_pgs.pdf The potential of youth market has gain an insight of the marketers in today‟s‟ market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking  young and fit (Nair 2007). 20 year olds now use anti-aging products (Mouthong et. al. 2008). Consumers do really care about the type of product applied on their face or skin to beautify themselves. In the craze of skin care industry, marketers need to be alert with any opportunity to buzz the market. Marketers have long coveted the youth market for its buying power, 8 International Journal of Undergraduate Studies, 1(1), 8-14, 2012 influence on family spending, and willingness to try new products and brands. This show the younger generation are a force to be reckoned with. Hence the purpose of the study is to analyse the purchasing behaviour of skin care products among the younger generation. REVIEW OF LITERATURE The skin care in Asia has growing rapidly in recent years. The main aim of any cosmetic product is, to modify the appearance and/or correct body odour, and/or protect or keep the different outer surfaces of the human body in good condition (Cuadrado 2007). Six out of ten Hong Kong people have a low self-esteem on their facial skin qualities (MVA Hong Kong Limited, 2010). People are starting at a younger age and spending more on facial skin care products and facial treatment services. In Thailand, whitening skin care lotion has been very popular in Thailand for the past few years. In 2003, it commanded 60 percent of the total skin care product market. The leading brand in this sub-sector includes Nivea, Ponds, and Oil of Olay. Skin repair lotion and cream commanded approximately 20 percent (Estee Lauder, Clinique, Lancome, Eucedrin, Oil of Olay); facial oil reduction lotion and cream commanded 5 percent (Johnson and Johnson, Ponds, Oil of Olay), and general skin care and moisturizer commanded 15 percent such as Johnson and Johnson, Baby Mild, Nivea, Ponds, Vaseline, Citra, Care (Mouthong et. al. 2008). Skin care is defined as the maintenance of the hygienic state of the skin under optimal conditions of cleanliness and comfort. Effective in skin care are proper washing, bathing, cleansing, and the use of soaps, detergents, oils. Face is the reflection of an individual‟s physical appearance. Generally, the beauty of a person is described by the look of one‟s face. The industry manufactures products like astringent, face cream, face scrub, face toner, moisturizer, cleanser, etc. Some of these products are used for clarification and purification of the facial skin from dust and harmful rays of the sun while others are used for toning. There is no guarantee of skin  beauty retention, but a regular face skin care program is essential for a youthful maintenance. Purchasing decision of consumer sometime is unpredictable. Based on some studies, consumers can be very selective in what they are choosing, which makes consumer-orientation vital for firms in order to gain a so-called â€Å"share-of-mouth† (Kotler and Keller, 2006; Van Trijp and Meulenberg, 1996). According to Duncan, (2005), consumer motive is defined as â€Å"internal impulses that when simulated initiate some type of response.† Consumer motive is one of internal impulses to fulfill their wants and needs. The marketing mix which applies by most companies no doubt is one of the elopements to meet consumer motive. Consumer motives will be affected by price, place, promotion and product (Peter and Donnelly, 2007). Several authors have agreed that the traditional marketing mix has been defined as a set of controllable instrument to manage the controllable and dynamic marketing environmental and consists of four major (P‟‟): price, product, promotion and place (Stanton et. al.(991); McCarthy and Perreault 1993). One vital proposition in research is that the choice objective and the nature of consumption situation are critical because they influence all phases of perceived risk processing through decision making (Aqueveque 2006). People normally purchase facial skin care according to their needs. Since the body skin has a slightly different cellular structure than the skin care product, a facial skin product is essential to cleanse the dirt and grime off easily while at the same time rejuvenate skin cells so that the healthy glow will show. Batra and Kazmi (2004) „‟asserts the broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search (on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase (purchasing selected item) and post-purchase action (satisfaction or dissonance)‟‟. As for facial skin care product, the factors that influence the buyer would include: beliefs in product attribute, environmental concern, demographic and personal characteristic which induce the consumer to purchase the facial sk in care product. Lower prices do not really affect the purchasing decision. Evidence shows some consumer even failed to recall the purchase prices (Dickson and Sawyer 1990). Most people understand the basic premise of supply and demand, and realize the impact these factors have on prices  (Bolton et. al. 2003). However, according to Bobinski et al. (1996), consumers tend to purchase products during the discount period. It was reported that over 60 percent of US department store volume is sold at â€Å"sales† period. In general, lowering the price is a common method used by many companies. Majority of consumer respond to lower price and quality improvement and also design and packaging of container. Consumers responded to lower price, improve quality and sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). International Journal of Undergraduate Studies, 1(1), 8-14, 2012 Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Product with good design and packaging can be attractive and allure consumer make unplanned decision. Consumers not only respond to lower price and improve quality but also to sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). Packaging design has an influence in consumers buying decision process. People tend to like aesthetics. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). Sampling is one of the promotion methods that are used often by companies. Samples are a good way to test market response. McGuinness et. al. (1995) considers product sampling as a sales promotion technique used by marketers to encourage â€Å"consumer trial†. The main purpose is to increase product sales by providing incentives to consumer directly. Kim (1998) insisted that discount stores were the popular place consumer considers visiting. Berger and Mitchell (1989) found that indirect experiences, such as advertising, are just as influential as direct experiences in changing the accessibility of attitudes. Advertising arouses consumers‟ buying decision, influencing them to buy on impulse (Kollat and Willett, 1969). However, according to Rotfield (1999), advertisement fails  to persuade consumers to make an initial purchase decision. Hawkins et al. (1998) indicated using â€Å"emotions† in advertisement has gained consumers‟ attention. Advertisement acts as a language to convey or expose information to public. Using celebrities is another form of advertising. Celebrities are able create awareness and good image of their own in the minds of the consumer (Seno and Lukas 2007). It enhances brand recognition of products and services. Celebrity endorsement can be described as â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (McCracken 1989). Branding is one of the strong elements to influence the consumer‟s purchase intention. A brand is a distinguishing name and/or symbol (such as logo, trademark, or package design) aimed to identify the goods or services, and to differentiate those goods or services from other competitors (Ghodeswar 2008). Brand runs very high in facial products. In general, brand figures out† how and who we are† (Seabrook, 1999). Trust is a feeling of security held by customers that the brand will meet their expectation (DelgadoBallester and Munurea-Aleman, 2005). Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. About 33% of women switched skin care brands during the past 12 months. They have a high level of curiosity and they wish to try something new (Household and Personal Products Industry, 2007). However, according to Engel et.al (1982), brand loyalty has great influence over the purchase intention. Brand identity is an important factor when making a purchase decision. For the last few decades, concerns about environmental degradation have been increasing (Chan and Lam, 2002; Laroche et al., 2001). Environmental concern refers to an affective attribute that can represent a person‟s worries, compassion, likes and dislikes about the environment (Yeung, 2005). As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Alston and Prince Roberts (1999) found, in their research on environmental strategy and new product development, that there was a willingness to pay slightly more for environmental improvement in cleaning products than to sacrifice product performance. Self image can be an element  which can enhance the confidence level of an individual. People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image, their identity (Bocock, 1993). Some people believe selfimage leads to success. The concept of being a beautiful is identified as the key to success (Irons 2001; Peiss, 1993). Self image build up self-confidence and self esteem. People tend to make a purchase when they believe it will improve their appearance. The consumption of products has been identified as the contributing factors to the creation and attainment of desired self-image, identity and self- concept (Featherstone, 1993; Firat, 1993; Kellner, 1992; Mort, 1988; Schouten, 1991; Thompson and Hirschman, 1995). METHODOLOGY A total of 200 respondents have been randomly identified to participate in this survey. Data for this study is collected by means of a structured questionnaire. The questionnaire will be personally administered and collected. The independent variables to be tested would be the price, packaging, promotion, branding, environmental concerns and self-image. The purpose of the study is to determine which factors influence the buying behaviour of the consumer. DISCUSSION Respondents were asked to rank which variable was more important to them. 60 respondents (30%) ranked Environmental Concerns as the top variable when it comes to purchasing skin care products (Table I). The findings indicate that consumers do really care about the type of product applied on their face or skin to beautify themselves. There were reports of carcinogenic chemical found in many cosmetic products -including more than half of all baby soaps (Whitney 2007). Internal studies in the cosmetics industry show that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the EWG’s independent study showed that 1,4-dioxane is fairly widespread among cosmetic products. Consumers are concerned with their skin as once it has been contaminated the results will be a disaster for them. (Ranking: 1 = Highest 5 = Lowest) In terms of the correlation analysis, it was found that Environmental Concerns had the highest correlation value (r = 0.887) and since the p value is less than 0.05, this relationship is significant as seen in Table II. As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Branding was found to have a correlation value of 0.627. Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. Brands are also link with the activities of the companies. As such, if their products do not meet the safety regulation, consumers may not want to risk their skin. Promotion was found to have an r value of 0.595. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). From the average value, consumers are not really influenced by it. As for Packaging, the r value was found to be 0.485. Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Price has a correlation value of r = 0.431. Lower prices do not really affect the purchasing decision. The findings agrees with the suggestion that consumer sometimes fail to recall the purchase prices (Dickson and Sawyer 1990). Self Image was found to have the lowest correlation value of r = 0.353. Self image build up self-confidence and self esteem. From the findings, it was found that consumers do care for it. The potential of youth market has gain an insight of the marketers in today‟s market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking young and fit (Nair 2007). From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are Price, Packaging, Promotion, Branding and Self Image. People do care for whatever will be applied to their skins. Skin cancers threats as a result of carcinogenic materials used for the preparation do affect the consumer‟s intention and decision to purchase the skin care product. After all, to most people, the face is the fortune. If the face is disfigured, it will be for life. No one would want this situation to happen to them. For future research, it would provide a better insight if more variables would be tested. Other variables that can be considered includes: company trends and company image. Besides that, it would be an interesting finding to be able to compare the different purchasing behaviour of people of various age groups. The older and younger generation thinks differently and would rank certain variables differently. An analysis to examine this would be beneficial and also important not only from the academic point of view but also the commercial sector.

Communication Differences Between the Sexes Essay

Some researchers believe that different styles of communication are developed by nurturing, not nature. That communication styles are learned through the way someone has been raised, not by how a person is wired from birth. Take a newborn girl and put her in a room with family members all about. She will look at every one around and make eye contact with each of them. Put a newborn boy in a room surrounded by family members, and he will pay more attention to the light fixture or a ceiling fan. I know this to be true with my own children as well as with my grandchildren. When our first grandson was born it was after having several granddaughters. The first time I held him I was taken back a bit because I couldn’t get him to make eye contact with me. I was starting to get concerned that maybe he was Autistic, but then I remembered, he was a boy. This behavior difference between male and female is carried with them throughout their childhood and into adulthood. â€Å"In one study, researchers performed a series of test on males and females from four age groups: second graders, sixth graders, tenth graders, and twenty five-year-olds. Instructions for each pair of females and each pair of males were exactly the same: enter a room, sit down on two chairs, and talk, if you wish. As the test proceeded, every pair of females, no matter what their ages, reacted the same way. They turned their chairs toward each other, or at least they turned toward each other, so they could be face-to-face, lean forward and talk. The males reacted differently. They did not turn toward each other in any way. They sat side by side, shoulder to shoulder, looking straight ahead except for an occasional glance at each other† (Eggerich, 244). Girls want to make a connection with the person they’re talking to. They want to make friends, share secrets, and experiences. Boys have a different approach. They like having buddy groups focusing on activities rather than conversation. This difference in communication style follows them into adulthood. Women communicate through dialogue, discussing emotions, choices and problems. Males remain action-oriented. The goal of communication is to achieve something. Women are more relationship-oriented and are more likely to talk to other women when they have a problem or need to make a decision. Men tend to relate to other men on a one-to-one basis. They keep their problems to themselves and don’t see the point in sharing personal issues. Why is communication between men and women such a problem? It goes back to the fact that we send each other messages in â€Å"code,† based on gender, even though we don’t intend to. â€Å"What I say is not what you hear, and what you think you heard is not what I meant at all† (Eggerich, 30). A woman may say, â€Å"I have nothing to wear. † What she means is, she has nothing new. When a man says, â€Å"I have nothing to wear. † He actually means he has nothing clean. This illustrates that we all see things out of our own needs and perceptions. How does nonverbal communication impact male and female communication? One specific aspect of nonverbal communication is body orientation. It’s the two chairs in the room experiment again. When a man doesn’t make eye contact or face his female conversational partner, she may see this as a lack of interest. He might get annoyed because she isn’t responding the way he expected. Body language speaks volumes when communicating with someone of the opposite sex. The difference in physical alignment can make having a meaningful conversation difficult. A breakdown in nonverbal communication between men and women can cause problems not only at home, but in the workplace. Women often nod their head when someone is talking to them as a sign that they’re listening. This can be confusing for a man because men only nod when they are in agreement with what is being said. The man might mistake the woman’s nodding as a sign that she agrees with him, only to find out later that she doesn’t. Now the woman is confused because she doesn’t understand why he would think she agreed when she was never asked her opinion. On the other hand, if a woman is speaking and she doesn’t see his head nod, she assumes he either disagrees or is not listening. Either way, the lines of communication are broken because of nonverbal cues (Simma). As you can see, men and women have different styles in the way they communicate. Neither style is right or wrong, they’re just different. I’m not really in to the whole Mars vs. Venus thing, but if we can recognize the differences in our communication styles we might be better equipped to break through those communication barriers. Women, a man doesn’t necessarily want to talk about it, sometimes just sitting next to him or watching him tinker in the garage is just what he’s looking for. He just wants to know that his lady is there. Men, a woman just needs someone to listen to what she has to say. She doesn’t need her situation to be fixed, she just needs a listening ear, an occasion nodding of the head to let her connect with her man. My husband and I sometimes go on long drives for an hour or so without ever speaking a word, we don’t have to. We’ve had our ups and downs, trials and tribulations, but through the years we have learned to speak and listen to each other’s language. The key to a any relationship, whether it’s with friends, colleagues or spouses is good communication skills. My husband and I have been married for 33 years, I think we’ve been successful in achieving just that.

George Carruthers and the Spectrograph

George Carruthers and the Spectrograph George Carruthers has gained international recognition for his work which focuses on ultraviolet observations of the earths upper atmosphere and of astronomical phenomena. Ultraviolet light is the electromagnetic radiation between visible light and x-rays. George Carruthers first major contribution to science was to lead the team that invented the far ultraviolet camera spectrograph. What Is a Spectrograph? Spectrographs are images which use a prism (or a diffraction grating) to show the spectrum of light produced by an element or elements. George Carruthers found the proof of molecular hydrogen in interstellar space by using a spectrograph. He developed the first moon-based space observatory, an ultraviolet camera (see photo) that was carried to the moon by Apollo 16 astronauts in 1972*. The camera was positioned on the moons surface and allowed researchers to examine the Earths atmosphere for concentrations of pollutants. Dr. George Carruthers received a patent for his invention the Image Converter for Detecting Electromagnetic Radiation especially in Short Wave Lengths on November 11, 1969 George Carruthers Work With NASA He has been the principal investigator for numerous NASA and DoD sponsored space instruments including a 1986 rocket instrument that obtained an ultraviolet image of Comet Halley. His most recent on the Air Force ARGOS mission captured an image of a Leonid shower meteor entering the earths atmosphere, the first time a meteor has been imaged in the far ultraviolet from a space-borne camera. George Carruthers Biography George Carruthers was born in Cincinnati Ohio on October 1, 1939, and grew up in South Side, Chicago. At the age of ten, he built a telescope, however, he did not do well in school studying math and physics but still went on to win three science fair awards. Dr. Carruthers graduated from Englewood High School in Chicago. He attended the University of Illinois in Urbana-Champaign, where he received a bachelor of science degree in aeronautical engineering in 1961. Dr. Carruthers also obtained his graduate education at the University of Illinois, completing a masters degree in nuclear engineering in 1962 and a doctorate in aeronautical and astronautical engineering in 1964. Black Engineer of the Year In 1993, Dr. Carruthers was one of the first 100 recipients of the Black Engineer of the Year award honored by US Black Engineer He has also worked with NRLs Community Outreach Program and several outside education and community outreach organizations in support of educational activities in science at Ballou High School and other DC area schools. *Description of Photos This experiment constituted the first planetary-based astronomy observatory and consisted of a tripod-mounted, 3-in electronographic Schmidt camera with a cesium iodide cathode and film cartridge. Spectroscopic data were provided in the 300- to 1350-A range (30-A resolution), and imagery data were provided in two passbands (1050 to 1260 A and 1200 to 1550 A). Difference techniques allowed Lyman-alpha (1216-A) radiation to be identified. The astronauts deployed the camera in the shadow of the LM and then pointed it toward objects of interest. Specific planned targets were the geocorona, the earths atmosphere, the solar wind, various nebulae, the Milky Way, galactic clusters and other galactic objects, intergalactic hydrogen, solar bow cloud, the lunar atmosphere, and lunar volcanic gasses (if any). At the end of the mission, the film was removed from the camera and returned to earth.George Carruthers principal investigator for the Lunar Surface Ultraviolet Camera, discusses the instru ment with Apollo 16 Commander John Young, right. Carruthers is employed by the Naval Research Lab in Washington, D.C. From left are Lunar Module Pilot Charles Duke and Rocco Petrone, Apollo Program Director. This photograph was taken during an Apollo lunar surface experiments review in the Manned Spacecraft Operations Building at the Kennedy Space Center.

Criminal Justice and Your Constitutional Rights

Criminal Justice and Your Constitutional Rights Sometimes, life can take a bad turn. You’ve been arrested, arraigned, and are now set to stand trial. Fortunately, whether you are guilty or not, the U.S. criminal justice system offers you several constitutional protections. Of course, the overriding protection assured to all criminal defendants in America is that their guilt must be proven beyond a reasonable doubt. But thanks to the Due Process Clause of the Constitution, criminal defendants have other important rights, including the rights to: Remain silentConfront witnesses against themBe tried by a juryProtected from paying excessive bailGet a public trialGet a speedy trialBe represented by an attorneyNot be tried twice for the same crime (double jeopardy)Not to be subjected to cruel or unusual punishment Most of these rights come from the Fifth, Sixth, and Eighth Amendments to the Constitution, while others have come from the decisions of the U.S. Supreme Court in examples of the five â€Å"other† ways the Constitution can be amended. Right to Remain Silent Typically associated with well-recognized Miranda rights that must be read to persons detained by the police prior to questioning, the right to remain silent, also known as the privilege against â€Å"self-incrimination,† comes from a clause in the Fifth Amendment which says that a defendant cannot â€Å"be compelled in any criminal case to be a witness against himself.† In other words, a criminal defendant cannot be forced to speak at any time during the detention, arrest and trial process. If a defendant chooses to remain silent during the trial, he or she cannot be forced to testify by the prosecution, the defense, or the judge. However, defendants in civil lawsuits can be forced to testify. Right to Confront Witnesses Criminal defendants have the right to question or â€Å"cross-examine† witnesses who testify against them in court. This right comes from the Sixth Amendment, which gives every criminal defendant the right to â€Å"be confronted by the witnesses against him.†Ã‚  The so-called â€Å"Confrontation Clause† has also been interpreted by the courts as prohibiting prosecutors from presenting as evidence oral or written â€Å"hearsay† statements from witnesses who do not appear in court. Judges do have the option of allowing non-testimonial hearsay statements, such as calls to 911 from people reporting a crime in progress. However, statements given to police during the investigation of a crime are considered to be testimonial and are not allowed as evidence unless the person making the statement appears in court to testify as a witness. As part of the pre-trial process called the â€Å"discovery phase,† both lawyers are required to inform each other and the judge of the identity and expected testimony of the witnesses they intend to call during the trial. In cases involving the abuse or sexual molestation of minor children, the victims are often afraid to testify in court with the defendant present. To deal with this, several states have adopted laws allowing children to testify via closed-circuit television. In such instances, the defendant can see the child on the television monitor, but the child cannot see the defendant. Defense attorneys can cross-examine the child via the closed circuit television system, thus protecting the defendant’s right to confront witnesses. Right to Trial by Jury Except in cases involving minor crimes with maximum sentences of no more than six months in jail, the Sixth Amendment assures criminal defendants the right to have their guilt or innocence decided by a jury in a trial to be held in the same â€Å"State and district† in which the crime was committed. While juries typically consist of 12 people, six-person juries are allowed. In trials heard by six-person juries, the defendant can only be convicted by a unanimous vote of guilty by the jurors. Typically a unanimous vote of guilt is required to convict a defendant. In most states, a non-unanimous verdict results in a â€Å"hung jury,† allowing the defendant to go free unless the prosecutor’s office decides to retry the case. However, the Supreme Court has upheld state laws in Oregon and Louisiana allowing juries to convict or acquit defendants on ten-to-two verdicts by 12-person juries in cases where a guilty verdict cannot result in the death penalty.   The pool of potential jurors must be chosen randomly from the local area where the trial is to be held. The final jury panel is selected through a process known as â€Å"voir dire,† in which lawyers and judges question potential jurors to determine if they might be biased or for any other reason unable to deal fairly with the issues involved in the case. For example, personal knowledge of the facts; acquaintanceship with parties, witnesses or attorneys occupation which might lead to bias; prejudice against the death penalty; or previous experiences with the legal system. In addition attorneys for both sides are allowed to eliminate a set number of potential jurors simply because they do not feel the jurors would be sympathetic to their case. However, these juror eliminations, called â€Å"peremptory challenges,† cannot be based on the race, sex, religion, national origin or other personal characteristics of the juror. Right to a Public Trial The Sixth Amendment also provides that criminal trials must be held in public. Public trials allow the defendant’s acquaintances, regular citizens, and the press to be present in the courtroom, thus helping to ensure that the government honors the defendant’s rights. In some cases, judges can close the courtroom to the public. For example, a judge might bar the public from trials dealing with the sexual assault of a child. Judges can also exclude witnesses from the courtroom to prevent them from being influenced by the testimony of other witnesses. In addition, judges can order the public to leave the courtroom temporarily while discussing points of law and trial procedure with the lawyers. Freedom from Excessive Bail The Eighth Amendment states, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† This means that any bail amount set by the court must be reasonable and appropriate for the severity of the crime involved and to the actual risk that the accused person will flee to avoid standing trial. While the courts are free to deny bail, they cannot set bail amounts so high that they effectively do so.   Right to a Speedy Trial While the Sixth Amendment ensures criminal defendants a right to a â€Å"speedy trial,† it does not define â€Å"speedy.† Instead, judges are left to decide whether a trial has been so unduly delayed that the case against the defendant should be thrown out. Judges must consider the length of the delay and the reasons for it, and whether or not the delay had harmed the defendant’s chances of being acquitted. Judges often allow more time for trials involving serious charges. The Supreme Court has ruled that longer delays can be allowed for a â€Å"serious, complex conspiracy charge† than for â€Å"an ordinary street crime.† For example, in the 1972 case of Barker v. Wingo, the U.S. Supreme Court ruled that a delay of over five years between arrest and trial in a murder case did not violate the defendant’s rights to a speedy trial. Each judicial jurisdiction has statutory limits for the time between the filing of charges and the start of a trial. While these statutes are strictly worded, history has shown that convictions are rarely overturned due to claims of a delayed trial. Right to Be Represented by an Attorney The Sixth Amendment also ensures that all defendants in criminal trials have the right â€Å"†¦ to have the assistance of counsel for his defense.† If a defendant cannot afford an attorney, a judge must appoint one who will be paid by the government. Judges typically appoint attorneys for indigent defendants in all cases which could result in a prison sentence. Right Not to Be Tried Twice for the Same Crime The Fifth Amendment provides: â€Å"[N]or shall any person be subject for the same offense to be twice put in jeopardy of life or limb.† This well-known â€Å"Double Jeopardy Clause† protects defendants from facing trial more than once for the same offense. However, the protection of the Double Jeopardy Clause does not necessarily apply to defendants who might face charges in both federal and state courts for the same offense if some aspects of the act violated federal laws while other aspects of the act violated state laws. In addition, the Double Jeopardy Clause does not protect defendants from facing trial in both criminal and civil courts for the same offense. For example, while O.J. Simpson was found not guilty of the 1994 murders of Nicole Brown Simpson and Ron Goldman in criminal court, he was later found to be legally â€Å"responsible† for the killings in civil court after being sued by the Brown and Goldman families. Right to Not be Punished  Cruelly Finally, the Eighth Amendment states that for criminal defendants, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† The U.S. Supreme Court has ruled that the amendments â€Å"Cruel and Unusual Punishment Clause† also applies to the states. While the U.S. Supreme Court has held that the Eighth Amendment forbids some punishments entirely, it also forbids some other punishments that are excessive when compared to the crime  or compared to the defendant’s mental or physical competence. The principles the Supreme Court uses to decide whether or not a particular punishment is â€Å"cruel and unusual† were solidified by Justice William Brennan in his majority opinion in the landmark 1972 case of Furman v. Georgia. In his decision, Justice Brennan wrote, â€Å"There are, then, four principles by which we may determine whether a particular punishment is cruel and unusual.† The essential factor is â€Å"that the punishment must not by its severity be degrading to human dignity.† For example, torture or an unnecessarily long and painful death.â€Å"A severe punishment that is obviously inflicted in wholly arbitrary fashion.†Ã¢â‚¬Å"A severe punishment that is clearly and totally rejected throughout society.†Ã¢â‚¬Å"A severe punishment that is patently unnecessary.† Justice Brennan added, â€Å"The function of these principles, after all, is simply to provide means by which a court can determine whether a challenged punishment comports with human dignity.†

Temporary home Movie Review Example | Topics and Well Written Essays - 250 words

Temporary home - Movie Review Example Dorothy Law Nolte’s â€Å"Children Learn What They Live† made me realize the roles we play as adults. In social work, we establish a relationship based on trust. This is especially true with families who are facing complex issues. Proper guidance and counseling approaches are used to help them improve the socio-psychological functions of each family member. We play an active and positive role in promoting growth and development of these people, especially children, giving due consideration to their background and regard to sensitive issues they are facing. Our main goal is to help them to live a productive life by asking family members to assist and participate, to be able to analyze their situations. The poem can be used as a guide in order to find out and consider possible causes of the different attitudes of each family member. We can teach the poem to family members and make them realize the importance of positive attitude towards others, more particularly how adult s should teach their children by

Hammurabi Code Essay Example | Topics and Well Written Essays - 750 words

Hammurabi Code - Essay Example Societies in which women were subjugated will typically show numerous laws protecting the rights and advantages of men, but will prevent women from gaining any power of their own. In these types of societies, women are forced to depend upon the men in their lives to provide them with the basic necessities for life because they are unable to own anything, inherit anything or make any of their own decisions. Although it is easy to assume that women have always suffered a subjugated role in all societies from the beginning of civilization, surviving records from several ancient societies reveal that women are only just now surpassing the freedoms afforded them centuries ago. One of the earliest systems of laws recorded is the codified legal system of King Hammurabi (1795-1750 B.C.), the ruler of the earliest known major city. Marriage laws within this code are very specific regarding the rights of the woman being almost equal to the rights of the man. For example, the bride’s family had to agree to the marriage by accepting the bride-price from the groom’s family. That the girl was a valued member of society is indicated in that this bride-price, along with a dowry provided by her family, went with her into her new marriage and remained her property for life. â€Å"If a man wish to separate from a woman who has borne him children, or from his wife who has borne him children: then he shall give that wife her dowry, and a part of the usufruct of field, garden, and property, so that she can rear her children.† Underscoring the value of the bride to her family is the idea that the bride is always a member of her father’s house, r egardless of to whom or how long she has been married and her honor is strongly protected regardless of her position in the family. â€Å"If a man be guilty of incest with his daughter, he shall be driven from

Ancient Art Forms Essay Example | Topics and Well Written Essays - 500 words

Ancient Art Forms - Essay Example From the Louvre museum I will look at the Stele of a master craftsman. The stele is made out of limestone. It was found in a place called Abydos where many Egyptians went for pilgrimage. The stele has fifteen lines of hieroglyphic text covering its body. It symbolizes the Egyptian ritual of pilgrimage. There are religious images below the text that symbolize the Egyptian practice of making offerings to their gods and goddesses. In the same museum we have the ‘Spoon in the form of a bound ibex†. It is curved out of tamarisk wood. It is a spoon with an animal body sculpture. The animal body represented is a Nubian Ibex which is a desert animal. It represents the Egyptian Environment which is primarily a desert and the Egyptian culture of being animal hunters. Finally I will highlight works from the Smithsonian Institution Freer Gallery and Sackler Gallery. First I look at A Journey to Xiangtangshan. This is a stone sculpture carved into the mountains in northern China. They represent a moment of glory of the Qi (â€Å"Chee†) dynasty as they were curved to mark the achievements of the dynasty. The mountains are covered with limestone and as a result the sculpture was curved out of limestone. Finally from the same institution, I go through the â€Å"Fresco†. It is a rock painting found in the Ajanta caves in India. It represents the way of life at the time of the people in India, their belief and cultural practices. Starting with the metropolitan museum I will look at the Statuette of an African also known as Ethiopian.

Effects of Type 1 Diabetes on Pregnancy

Effects of Type 1 Diabetes on Pregnancy Introduction Diabetes mellitus is a serious endocrine disorder caused by a deficiency or diminished effectiveness of the hormone insulin and is categorized into two sub-categories, type 1 and type 2, together with the lesser known variant gestational diabetes (Burden, 2003, pp30-32). Type 1 diabetes is thought to be a genetically controlled autoimmune disorder that presents in childhood and is also know as juvenile onset diabetes or insulin dependent diabetes. Type 2 diabetes usually occurs in older, obese individuals; however, this type of diabetes is becoming increasingly more common among children and adolescents. Debatably, this is because of the increase in childhood obesity because of the sedentary lifestyle some children are adopting in today’s society. There is also an hereditary predisposition to type 2 diabetes. If one or both parents have type 2 diabetes the offspring is at an increased risk of getting the condition (Rosenbloom et al, 1999, pp345). It is important to note that g estational diabetes that is a complication of pregnancy is different from the pre-existing diabetes in pregnancy that will be discussed in this essay. It is thought that approximately three to five percent of pregnancies are complicated by type 1 diabetes. During pregnancy diabetes mellitus can have a damaging detrimental affect on both maternal and foetal health. Conversely, diabetes is affected by the physiological changes that take place during pregnancy (Bewley, 2002, pp47-48). This essay will examine the effects of type 1 diabetes on a seventeen year old (Carol) that is six weeks pregnant. The essay will start by investigating the prevalence of diabetes mellitus in order to acquire a global picture of the disease. The aetiology and physiology of type 1 diabetes will then be discussed. This essay will then go on to consider the signs and symptoms of the condition and its effects on Carol now and in the future. Next the complications of diabetes in general and during pregnancy will be discussed, considering the effects on Carol and her unborn child. The effects of type 1 diabetes on the developing embryo, foetus and mother will be addressed. Finally, the hereditary link for type 1 diabetes will be considered and the essay will then be concluded. Epidemiology Diabetes mellitus is a growing global and public health problem. The World Health Organisation (2006, p1) estimates that the problem could escalate to an estimated three hundred million people by 2025. It is thought that approximately one and a half million people in the United Kingdom have diabetes mellitus. Type 1 accounts for approximately twenty percent of cases of diabetes mellitus. Type 2 diabetes accounts for more than eighty percent of cases with more than one million people diagnosed in the United Kingdom (Burden, 2003, pp30-32). The aetiology and physiology of type 1 diabetes mellitus This section focuses on the causes of disease and the biological aspects of diabetes mellitus. As mentioned type 1 diabetes results from the complete absence of the hormone insulin that is involved in glucose metabolism. It is thought that it is an autoimmune disease in which the bodys immune system attacks and destroys the beta cells in the islets of Langerhans that are embedded in the tissues of the pancreas (See diagram 1). Diagram 1, this shows the islets of Langerhans that are deeply embedded with the tissues of the exocrine pancreas (http://cal.man.ac.uk/student_projects/2000/mnby7lc2/pancreas.htm). Diagram 1 The pancreas has two functions the exocrine cells produce digestive fluids and the endocrine cells produce hormones. It is the endocrine insulin producing beta cells that are important in the role of diabetes mellitus. The beta cells (see diagram 2) make insulin and when the body’s immune system attacks it results in the destruction of these cells. As the cells die insulin production stops and the consequences of this are impairment in function of, and damage to many of the organs in the body. Diagram 2 shows the insulin producing beta cells that are found in the islets of Langerhans (http://cal.man.ac.uk/student_projects/2000/mnby7lc2/pancreas.htm). Diagram 2 It is not known exactly what triggers this immune attack, but susceptibility to the disease might be inherited. The autoimmune attack may be triggered by reaction to a virus infection. The attack is thought to be carried out by the T cells of the immune system (Waugh and Grant, 2001, p234). In Diabetes mellitus there is too much glucose in the blood. When carbohydrates are eaten they are broken down into glucose. This process is known as gluconeogenesis and occurs in the liver and kidneys. The level of glucose in the blood is regulated by the naturally occurring hormone insulin. Insulin promotes transport and entry of glucose into the body’s cell and tissues. Glucose is essential to the production of energy within the cells and without it cellular death will occur (Tortora and Grabowski, 2003, p627). Signs and symptoms of type 1 diabetes mellitus This section will examine the signs and symptoms that Carol would have exhibited before diagnosis and during the course of the condition. The initial clinical indication of untreated diabetes relates to elevated blood sugar levels, and loss of glucose in the urine. When there are excessive amounts of glucose in the urine, water is taken out of the body in large amounts by the process of osmosis (Waugh and Grant, 2001, p235). This results in polyuria (increased urine output) and that leads to dehydration. Dehydration causes polydipsia (increased thirst) leading to increased fluid consumption. The inability to utilise glucose energy eventually leads to weight loss despite excessive hunger (polyphagia). Dramatic weight loss would have been a clinical sign exhibited by Carol. Some patients also complain of fatigue, nausea and vomiting. Patients with diabetes are prone to developing infections of the bladder, skin, and vaginal areas; this is because hyperglycaemia can disrupt the action o f phagocytes that are help to fight infection. The immune system in diabetes sufferers is suppressed and this limits the body’s ability to resist invasion by bacteria or viruses. Fluctuations in blood glucose levels can lead to blurred vision and extremely elevated glucose levels can lead to lethargy. Diabetic ketoacidosis is a serious medical condition resulting from uncontrolled diabetes. Ketoacidosis is caused by lack of insulin and occurs when the body uses fat as an energy source and ketones build up in the blood. Ketoacidosis starts slowly and builds up to a life-threatening condition that can result in coma and possible death (Burden, 2003, pp30-32). Carol may have exhibited all or some of these symptoms when first diagnosed and she is exhibiting symptoms of weight loss, tiredness and mood changes at present. Debatably, this is because here blood glucose levels are uncontrolled due to her pregnancy. Having said this however, research has found that adolescents (in particularly girls) are not vigilant in all aspects of managing their condition. Having a certain level of hyperglycaemia will enable a person to eat, yet remain thin. In today’s society that is obsessed with thinness teenage girls might undertake such an action (Carson, 2000, pp36-37). Complications of diabetes mellitus in general and during pregnancy There are many long-term clinical complications of diabetes that affect various systems and organs of the body. Having diabetes mellitus increases the risk of developing irreversible microvascular or macrovascular disease. Microvascular diseases include retinopathy, nephropathy and neuropathy and macrovascular diseases include ischemic heart disease, stroke and peripheral vascular disease. These disease are all a result of poor glycaemic control (Donnelly et al., 2000, pp1062-1066). Diabetic retinal and renal disease will be discussed in more detail as pregnancy can result in further complications and poor pregnancy outcome. Diabetic retinopathy is an eye disease that can lead to blindness. The longer a person is diabetic, the higher the chances are of developing the condition. It is thought that prolonged periods of hyperglycaemia cause damage to the blood vessels in the retina at the back of the eye. Diabetic retinal disease can deteriorate during pregnancy and poor glycaemic control in the first trimester is associated with the progression of retinopathy (Hill, 2004, p40-44, Donnelly et al, 2000, pp1062-1066). Carol should have her retinas examined at the start of her pregnancy to establish if she has pre-existing retinopathy. If retinopathy is diagnosed than Carol will need to have regular eye tests to monitor the condition. Continuous good glycaemic control will stop the condition from progressing. Diabetic renal disease or nephropathy is again caused by hyperglycaemia resulting in damage to the capillaries in the kidneys. The kidneys are then unable to undertake filtration of amino acids and this leads to hypertensive disease. Women who have pre-existing nephropathy are at an increased risk of poorer pregnancy outcomes. This is because high blood pressure as a direct result of nephropathy can cause pre-eclampsia. This in turn can cause premature delivery and maternal death (Donnelly et al, 2000, pp1062-1066, Hill, 2004, pp40-44). It is important therefore, that Carol’s blood pressure is monitored throughout her pregnancy as hypertension is a sign of pre-eclampsia (Bewley, 2002, p50). Effects of type 1 diabetes on the developing embryo, foetus and mother It is suggested that type 1 diabetes mellitus in pregnancy puts the foetus and the developing baby at far greater risk than is imposed on the mother. Various, potentially damaging problems can arise from foetal reactions to maternal glucose levels. Therefore, if a mothers glucose levels are high, the foetus will have correspondingly high levels (Bewley, 2002, p51). If a mothers blood glucose levels are continuously high (hyperglycaemia) during the first-trimester there is an increased risk of congenital anomalies such as neural tube defects that include spina bifida, abnormalities of the heart and anatomical abnormalities of the bones (Confidential Enquiry into Maternal and Child Health, CEMACH, 2005, p37). Neural tube defects are major birth defects of a baby’s brain or spine. They happen when the neural tube (that later turns into the brain and spine) does not develop in a correct anatomical manner resulting in damage to the brain or spine (Tortora and Grabowski, 2003, p1073). This happens within the first few weeks that a woman is pregnant, often before a woman knows that she is pregnant. Another condition that is attributed to maternal diabetes is that of Polyhydramnios. This is the medical condition of too much amniotic fluid in the amniotic sac. Polyhydramnios is generally due to maternal diabetes and is thought to be caused by increased foetal urination. This is caused by the elevated amount of glucose in the mothers blood that cross the placenta and makes the blood of the foetus hyperglycaemic. This results in increased urine output from the foetus. In pregnancies affected by Polyhydramnios, approximately twenty percent of the neonates are born with a congenital anomaly of some type. There are a number of risks that are increased in polyhydramnios including cord prolapse, placental abruption and perinatal death (Pilu Nicolaides, 2006) Other adverse neonatal conditions that are attributed to maternal diabetes are neonatal mortality, premature birth, hypoglycaemia and an increased risk of respiratory distress syndrome (Bewley, 2002, p51). There is also an increased risk of macrosomia that can lead to an augmented possibility of shoulder dystocia and an assisted delivery. Macrosomia is related to maternal hyperglycaemia and is characterised by larger-than-normal birth weight in a newborn at over 4500 grams (10 pounds). High levels of glucose in the mothers blood readily pass through the placenta to the developing baby stimulating insulin production in the baby. Insulin is a potent growth hormone and so fat is deposited which can result in a large baby. This can cause shoulder dystocia and birth trauma because the baby will not easily fit through the birth canal. Postpartum, the newborn continues to produce excessive quantities of insulin that can result in the infant being hypoglycaemic.The mother has an increased pr evalence of pre-eclampsia, postpartum infection, postpartum bleeding, and caesarean section (Reece et al, 2004, p169) . It appears from the research indicated that Carol needs to have optimum glucose control for her own health and for that of her baby. Women with type 1 diabetes should have a pre-conception glucose level within normal limits that is an HbA1c of below 7 percent. The management of pregnancies complicated by pre-existing diabetes mellitus should begin prior to conception (Reece et al, 2004, pp481). However, at seventeen it is quite possible that Carol’s pregnancy was unplanned. Is type 1 diabetes mellitus hereditary? It is thought that there may be a genetic or inherited susceptibility to diabetes. If a parent has type 1 diabetes, the chance that their children will be affected is about twenty-five to forty percent. In the instance of type 1 diabetes various genes have been indentifyed that might predispose an individual to the disease. Therefore, it is suggested that this genetic mutation might incline an individual to diabetes. It is debated that a genetic element is not, in itself enough to cause autoimmunity. It is suggested that external influences such as a viral infection are thought to trigger the disorder. It can be said that type 1 diabetes is an immunological disease that has a genetic background cause (Littorin, 2001, pp1033-37). It is possible therefore, that Carol has inherited a genetic susceptibility to type 1 diabetes from her mother, but environmental factors might activate the actual disease. Conclusion Diabetes is an increasingly common disease that if not controlled can cause a number of disabling lasting complications that can have a destructive influence on both quality and quantity of life. Type 1 diabetes is thought to be an autoimmune disease that leads to the complete destruction of the insulin producing beta cells in the pancreas. Insulin is needed to help glucose enter the cells of the body. Glucose is required in the cells to produce energy for normal cell function. It is possible that there is an hereditary link that predisposes an individual to the condition. As Carol was diagnosed with type 1 diabetes mellitus at the age of seven and she has had difficulty in controlling her blood glucose levels, she is at an increased risk of developing diabetic complications. It appears that her pregnancy will also intensify the effects of some of the complications affecting both her own health and that of her baby. It is suggested that Carol needs to attain good glycaemic control for her own health and for the health of her baby. Bibliography Bewley C (2002) Diabetes in pregnancy. Nursing Standard, 16, 25, 47-52. Burden M (2003) Diabetes: signs, symptoms and making a diagnosis. Nursing Times, 99, 1, 30-32. Carson C (2000) Managing adolescents with type 1 diabetes. Nursing Times, 96, 45, 36-37 Confidential Enquiry into Maternal and Child Health: Pregnancy in Women with Type 1and Type 2 diabetes in 2002-03, England, Wales and Northern Ireland. London: CEMACH; 2005. Diagram 1 and Diagram 2 http://cal.man.ac.uk/student_projects/2000/mnby7lc2/pancreas.htm, date accessed 23/11/2006. Donnelly R, Emslie-Smith AM, Gardner ID and Morris AD (2000) Vascular complications of diabetes. British Medical Journal, 320, 1062-1066. Hill J (2004) Identifying and managing the complications of diabetes. Nursing Times, 100, 34, 40-44. Littorin B (2001) Family Characteristics and Life Events Before the Onset of Autoimmune Type 1 Diabetes in Young Adults: A nationwide study. Diabetes Care, 24, 1033-1037. Pilu G and Nicolaides KH (2006) The 18-23 week scan: Polyhydramnios. http://www.fetalmedicine.com/18-23scanbook/Chapter14/chap14-03.htm, date accessed 23/11/2006. Reece EA, Coustan DR and Gabbe SG (2004) Diabetes in Women: Adolescence, Pregnancy and Menopause. 3rd edition, Philadelphia, Lippincott Williams and Wilkins. Rosenbloom AL, Young RS, Joe JR and Winter WE (1999) Emerging Epidemic of Type 2 Diabetes in Youth. Diabetes Care, 22, (2), 345-354. Tortora GJ and Grabowski SR (2003) Principles of Anatomy and Physiology. 10th edition, New Jersey, John Wiley Sons, Inc. Waugh A and Grant A (2001) Ross and Wilson Anatomy and Physiology in Health and Illness. 9th edition, London, Churchill Livingstone. World Health Organisation (2006) Diabetes. Fact sheet NÂ °312, September 2006, http://www.who.int/mediacentre/factsheets/fs312/en/ date accessed 23/11/2006.